VIRTUE Volumizing Primer

VIRTUE Volumizing Primer lays the perfect foundation for healthy styles that last.

This light styling mist creates memory at the root, prepping hair for all day hold. Formulated with patented Alpha Keratin 60ku® protein, this priming spray repairs damage strand by strand for healthier, shinier hair. It protects hair from styling heat and environmental damage, gives fine hair a styling boost and strengthens weak, brittle strands.

Key Features:

• Pear, spearmint and floral essential oils provide an uplifting scent
• Hydrolyzed wheat protein improves shine and texture of hair
• Especially ideal for those with fine hair or hair prone to product build-up
• After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style*
• After only 3 uses, 100% of women felt their hair was less limp*
• With continued use, 98% of women said hair had flexible bounce, was healthier looking, and less dull*

Prime and prep hair for healthy-looking styles with VIRTUE Volumizing Primer.

*Results based on Consumer perception study conducted on 50 respondents after 5 uses/one week.