The experts from Vichy are here to share the latest in skin care intel.

Vichy introduced Mineral 89 Hyaluronic Acid Face Serum in 2017, and this hydration-boosting serum paved the way for a skin barrier recovery and defense serum, eye gel and two moisturizer formulations in the years since. Over this time, studies have provided even more evidence that Vichy Mineral 89 Booster Serum is a must-have in any skin care regimen.

If you’ve ever wondered why it’s called Mineral 89, that’s because this serum is formulated with 89% mineral-rich Vichy Volcanic Water, which works synergistically with hyaluronic acid to increase skin hydration, strengthen the skin’s moisture barrier and plump the skin for a healthy glow. Its fast-absorbing, lightweight formula leaves skin feeling fresh without a sticky or greasy feel. As if that weren’t enough, here are five reasons why this serum deserves a spot in your skin care routine:

• Its benefits are clinically proven

• It’s safe for all skin types

• It features mineral-rich ingredients

• It’s earned top reviews from users

• It offers a great value

1) Clinically proven results

Testing by 325 dermatologists on more than 3,900 people worldwide has confirmed that Vichy Mineral 89 Hyaluronic Acid Serum provides the skin with moisture barrier-strengthening hydration. More specifically, this serum increases hydration by 42% after application while strengthening the skin moisture barrier and providing an immediate plumping effect.

2) Unparalleled safety

Vichy Mineral 89 has been accepted by the National Eczema Association and tested under dermatological and ophthalmological control. It has been subjected to allergy testing and tested on all skin types and phototypes, including sensitive skin. Also safe for acne-prone skin, the non-comedogenic formula will not clog pores or contribute to acne. For optimal skin safety, Vichy Mineral 89 Serum is free of alcohols, silicones, fragrance, phenoxyethanol, EDTA, BHT and sulfates.

3) Exceptional ingredients

Vichy Volcanic Water becomes naturally infused with fifteen minerals and trace elements, as it percolates through volcanic and magmatic rocks in the Auvergne region of France. In fact, a study published in the Journal of Drugs in Dermatology found that Vichy Volcanic Water contains the most diverse mineral content and highest concentration of trace elements as compared to other brands’ mineralized waters.

Additional studies illustrated Vichy Volcanic Water also has the capacity to repair and protect the skin’s moisture barrier as well as strengthen the skin’s antioxidant and immune defenses, which help protect against exposome (or environmental) aggressors.

4) Customers love it

With more than 89,000 five-star reviews worldwide, customers say they love the serum’s ease of use, fresh texture and fast absorption. They also report improvements in how their skin looked and felt after application, making Vichy Mineral 89 Serum an all-around pleasure to use.

5) An unbeatable value

It may be hard to believe, but the clinically proven increase in hydration, barrier strength and plumpness that Vichy Mineral 89 Serum provides can be had at an affordable price. Other hydrating serums that lack the skin benefits associated with Vichy Volcanic Water, Vichy’s safety testing and Mineral 89 Serum’s clean formula can cost up to ten times more.

After seeing the serum’s incredible clinical results (and consumer demand), Vichy has added two moisturizing creams to the Vichy Mineral 89 line-up. Like this serum, both the Vichy Mineral Rich Cream and Vichy Mineral 89 Fragrance Free Cream are formulated with Vichy Volcanic Water and pure hyaluronic acid, plus vitamin B3, vitamin E and squalane for extra hydration and skin nourishment. The Rich Cream is ideal for dry and dehydrated skin, while the fragrance-free version is suitable for all skin types.

Remember, external aggressors such as UV rays, pollution and even stress can compromise the skin barrier and increase the skin’s loss of water, hyaluronic acid and essential minerals. Vichy Mineral 89 Serum is clinically proven to enhance hydration, strengthen the skin’s moisture barrier and improve plumpness, so you can worry less about the effects of the environment and enjoy glowing, healthy-looking skin more.

Do you prefer your skin care sans scent? You can learn more about Vichy’s fragrance-free LiftActiv face cream on the LovelySkin Blog.