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theBalm makeup & cosmetics

Cruelty-free, versatile makeup formulas with triple-milled pigments provide bold, flattering looks.

theBalm top sellers

theBalm makeup & cosmetics

Cruelty-free, versatile makeup formulas with triple-milled pigments provide bold, flattering looks.

theBalm Lip Oil and other new products

NEW arrivals from theBalm

With nourishing ingredients and flattering pops of color, these new makeup products will keep you looking flawless all season long.

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theBalm

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Featured theBalm Reviews

4.4 of 5 stars
Based on 214 reviews
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Most Recent Review

8
Dec 24, 2024

excellent price point for a good product

Virtually all mascaras irritate my eyes, and this one doesn’t, so I plan to use it until it’s no longer being manufactured. No contact lens problems, less toxic than the fancy brands sold in shopping …

4.5 of 5 stars
Based on 113 reviews
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Most Recent Review

10
Oct 29, 2023

Very Nice

Very matte!! I like the color and the flavor because it does taste good :) Color stays put for a good amount of time!

4 of 5 stars
Based on 7 reviews
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Most Recent Review

4
Jun 22, 2022

Very heavy balm

I really wanted to like this but it was just too heavy for me. Very sticky and did not blend in well.


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