The LovelySkin Masterclass Series: Debunking the Myths of Powder Foundations

You can achieve a natural, skin-like makeup look with one of the best foundations for wrinkles

In this LovelySkin Masterclass, jane iredale’s Global Director of Artistry and Education, Shawn Towne, debunks five popular myths of mineral powder foundation and shows us how to create a natural makeup look with jane iredale PurePressed Base and the jane iredale Skincare Makeup System. As Shawn progresses through this makeup tutorial on his model, Charlie, he discusses the five myths of powder foundation and why they’re wrong, including:

• Myth #1 – Powder is cakey.
• Myth #2 – Powder settles into fine lines.
• Myth #3 – Powder does not work on dry skin.
• Myth #4 – Powder does not work on sensitive skin.
• Myth #5 – Powder does not provide enough coverage.

Myth #1 – Powder is cakey.

Finding a powder foundation that doesn’t cake may have been a problem in the past, but as Shawn demonstrates in this video, jane iredale PurePressed Base is lightweight with a hydrating, non-cakey formula void of talc and any binders or fillers that are used in other powder foundation formulas. One of the best foundations for mature skin, Shawn demonstrates how the formula’s creamy texture blends easily for a blurred, yet skin-like appearance.

Myth #2 – Powder settles into fine lines.

The best foundation for aging skin is a foundation that doesn’t settle into wrinkles. When used in the jane iredale Skincare makeup system alongside the jane iredale Smooth Affair Brightening Primer and jane iredale POMMIST Hydration Spray, Shawn demonstrates that you can achieve a flawless finish with PurePressed Base while ensuring your skin still looks like skin.

Myth #3 – Powder does not work on dry skin.

If you have dry skin and wear makeup, you may find yourself in a battle of deciding between powder vs. liquid foundation. jane iredale PurePressed Base is a non-matte foundation that delivers a skin-like finish, helping skin appear more natural and hydrated. Additionally, soothing sea minerals are included in the formula to help nourish skin.

Myth #4 – Powder does not work on sensitive skin.

During Shawn’s application, he discusses how PurePressed Base is not only one of the best foundations for wrinkles, but is also suitable for sensitive skin. Why? The mineral powder foundation is formulated with micronized minerals that lay flat and bind together, allowing skin to breathe. Additionally, antioxidant-rich ingredients and mineral sunscreen filters help to balance and protect sensitive skin from environmental factors like pollution and the sun.

Myth #5 – Powder does not provide enough coverage.

As Shawn demonstrates through his tutorial, PurePressed Base is buildable, allowing for the customizable coverage you want. By spritzing the hydration spray between multiple applications of the powder foundation, Shawn demonstrates that you can achieve a flawless finish with medium to full coverage while still seeing your natural skin shine through.

You can find PurePressed Base and the entire jane iredale makeup collection at LovelySkin.