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Innovative new serum packaging

by Paige Herman-Axel, L'Oreal Dermatological Beauty|August 17, 2022
Learn about Vichy's game-changing new serum packaging

The experts from Lovelyskin have partnered with Vichy to share exciting information about their products.

When it comes to serum freshness and efficacy, product packaging plays a major role, as exposure to light, air and contaminants can compromise the potency of skin care products. Vichy has recently launched brand-new packaging for three of its serums—Vichy LiftActiv Supreme H.A. Wrinkle Corrector, Vichy LiftActiv Specialist B3 Serum and Vichy LiftActiv Vitamin C Serum—that’s designed to provide the next level of protection before these products even come in contact with your skin. Follow along as we cover topics such as:

Why is serum packaging is so important?

When skin care products are kept in your bathroom, there are a number of ways they might begin to degrade in quality. One is exposure to bacteria from your hands or fingers, which could contaminate the product. Another is exposure to air, which can cause active ingredients such as vitamin C to oxidize and lose their potency.

Designed to reduce oxidation caused by exposure to common bathroom elements, Vichy’s new serum bottle helps keep key ingredients as pure and potent as possible, ensuring you get the utmost efficacy from these formulas. Featuring a new-and-improved applicator inspired by pharmaceutical-grade packaging that shields products from air exposure before being dispensed, you also get minimal risk of contamination before these products even leave the bottle.

Vichy LiftActiv Supreme H.A. Wrinkle Corrector

Vichy LiftActiv Supreme H.A. Wrinkle Corrector

Formulated with 1.5% pure hyaluronic acid, this serum is a powerful hydrator for your skin, providing visible improvement of fine lines and wrinkles after two weeks, plus up to 47% improvement in the appearance of wrinkles and a 60% reduction in the look of fine lines after six weeks. The formula also provides environmental protection courtesy of vitamin C and Vichy Volcanic Water. With an ultra-lightweight liquid texture, this serum easily glides onto the skin, absorbs quickly and leaves a clean, fresh-feeling finish.

Vichy LiftActiv Specialist B3 Serum for Dark Spots & Wrinkles

Vichy LiftActiv Specialist B3 Serum for Dark Spots & Wrinkles

This potent dual-action serum features 5% niacinamide (also known as vitamin B3), and has been shown to reduce the look of wrinkles and dark spots in just eight weeks. It also includes glycolic acid, an alpha hydroxy acid that provides gentle exfoliation to help reduce the buildup of dull, dead skin cells for a more even skin tone. This formula also includes tranexamic acid, an amino acid derivative that works to reduce skin discoloration. Finally, peptides add to this serum’s anti-aging power. These short fragments of naturally derived proteins enhance the feeling of skin firmness to improve the appearance of fine lines and wrinkles.

Vichy LiftActiv Vitamin C Serum Brightening Skin Corrector

Vichy LiftActiv Vitamin C Serum Brightening Skin Corrector

Combining the antioxidant and skin-brightening benefits of 15% vitamin C plus free-radical fighting vitamin E and pine polyphenols, this professional-grade anti-aging serum has been proven to visibly enhance radiance and improve the look of discoloration caused by pollution in a little as ten days. Free of parabens and fragrance, this lightweight dermatologist- and allergy-tested formula provides advanced environmental protection for all skin types.

Craving clearer skin? Learn more about the causes and treatments for acne with Vichy and La Roche-Posay.

Author photo

About the Author

Paige Herman-Axel, L’Oreal Dermatological Beauty, is the brain behind the beauty blog InsiderBeautyBuzz and the innovative self-tan remover, Bronze Buffer. She has more than two decades of experience writing about beauty and skin care. The former editor of NewBeauty magazine, Paige is now a freelance writer and consultant for various publications and websites, skin care companies big and small, as well as internationally renowned dermatologists and plastic surgeons. In the rare time spent away from her computer, Paige can be found tending to her garden, chauffeuring her 14-year-old son or playing fetch with her Havanese, Nugget.

Other Posts by Paige Herman-Axel, L'Oreal Dermatological Beauty

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