Korean-inspired beauty products have been on everyone’s must-have list lately (hello hydrating sheet masks!), but it’s time to turn our attention a little further east, to Japan. Japanese beauty brands like Koh Gen Do feature natural, skin nourishing formulas that are quickly becoming makeup artist favorites and are used on movie sets worldwide on our favorite celebrities like Jennifer Lawrence, Dakota Johnson and Julianne Moore. Why? They use some of the most sought-after ingredients in the world that work with one thing in mind – to create and maintain healthy, dewy skin. Check out why this cosmetics brand is now a celebrity go-to and why it’s time to enhance your natural beauty with makeup that does so much more for your skin than simply cover imperfections.

Believable Beauty with Celebrity Appeal

In 1986, Japanese actress Ai Saotome noticed her stressed skin lacked the healthy, dewy glow that she wanted, mostly due to the hours her skin spent caked in heavy makeup. Inspired by her country’s deeply rooted skin care traditions, Ai dedicated herself to creating a foundation that did more for her skin. Instead of simply masking imperfections, it extended the benefits of her skin care to help improve them. The Koh Gen Do Maifanshi Moisture Foundation was born, and today, is Kim Kardashian’s go-to foundation to create her Tokyo glam look and on Oprah’s list of all-time favorite things. This mineral cream foundation is perfect for those that love the complexion-refining look of foundation without a heavy, cakey feel. It’s infused with 80% moisturizing ingredients like aloe and collagen and nourishes the skin with a proprietary T3 oil blend that includes shea butter, olive squalane and jojoba. It’s the perfect foundation if you want to see your skin’s natural luminosity shine through!

Koh Gen Do Japanese Makeup Philosophy

Koh Gen Do has expanded from foundation to cult-favorite finishing powders, brow and eyeshadow palettes, eyeliners, skin care and more. Behind every Koh Gen Do product is the belief that anything you apply to your skin should enhance your natural beauty and contribute to its health, rather than simply provide color and coverage. Here are some of the reasons why this Japanese makeup line is so different:

Japanese Skin Care Technology – Each Koh Gen Do makeup and skin care product is formulated with a special Gono Extract that includes 36 Asian plant extracts that help address inflammation, brightness, texture and firmness.

Skin Healing Ingredients – Koh Gen Do foundations feature a proprietary blend of T3 Oil, which includes jojoba oil, olive squalane and shea butter. This nourishing blend of essential fatty acids helps to restore skin’s hydration levels and elasticity.

Skin-Loving Nutrients- The Japanese makeup philosophy believes that, like the lotus flower, skin’s natural beauty is dependent on a healthy moisture barrier. Koh Gen Do products source thermal water and minerals from Japan’s nutrient-rich Izumo Yumura Hot Springs and France’s Sea of Bretagne.

Want to know more? Here are three other reasons why your skin will love Koh Gen Do:

Koh Gen Do Maifanshi Aqua Foundation – Want your skin to glow like Jennifer Lawrence’s in Red Sparrow or Dakota Johnson’s in Fifty Shades Darker? Their secret is Koh Gen Do Aqua Foundation. This liquid mineral foundation features a skin care integrated formula that nourishes skin with the T3 oil blend as well as minerals from the Sea of Bretagne. It mimics a “post facial” glow with skin brightening and soft focus effect powders that blur pores and smooth skin’s surface.

Koh Gen Do Cleansing Water Cloth – Even skin nourishing makeup needs to be removed! Jenn Greenberg, the key makeup artist on the set of the hit TV show Glee used the cleansing water cloths to remove daily makeup on the cast. These cloths effectively and gently remove face and eye makeup with a Spa Water Blend and White Birch Sap to moisturize, protect and nurture skin.

Koh Gen Do Maifanshi Mineral Eye Brow Powder - Nothing says celebrity beauty like a perfectly sculpted brow! This easy-to-use eyebrow and brush palette contains Koh Gen Do Gloss Film powder that prevents smudging and fading throughout the day. Each palette features two shades so you can easily create a customized blend that’s perfect your brow shade and conditions eyebrow hair with the proprietary T3 oil blend of jojoba, shea butter and olive squalane.

Want more natural makeup favorites? Check out all of our natural, skin-loving makeup formulas that do more for your skin.