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NEW AND IMPROVED FORMULA! Receive all the benefits you love about Koh Gen Do Maifanshi Moisture Foundation, plus NEW innovative powder technology from Japan. Featuring mineral pigments combined with plant-powered ingredients that nourish and hydrate skn, this weightless, yet buildable foundation enhances natural skin tone to instantly minimize the appearance of pores, fine lines and imperfections. Containing powder technology that provides high-performance resistance to sweat, oil and water, Koh Gen Do Maifanshi Moisture Foundation allows for long wear with a gorgeous, skin-like finish.
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Vuitton24
Verified Purchase
Definitely not a product for combination or oily skin types. Foundation separates from skin even with primer at the first sign of sweat or oil or humidity. Perhaps on drier gals and guys this would work. Coverage is lovely.
LovelySkin Customer
Verified Purchase
I wanted to love this product but the color was too light for me. The texture seems good. Just too bad the color was so off.
LovelySkin Customer
Verified Purchase
This is my third purchase of this foundation, I’ve tried SO many brand that either are heavy feeling or too light they don’t provide adequate coverage. So glad I found one that will allow light to medium coverage or a little more when I need it but still give a natural look.
GoddessKali
Verified Purchase
I had high hopes for this, even though it's very expensive, but I've heard makeup artists recommended it. I bought the 001 because I am very pale with redness on my cheeks. It was actually almost too light, but coworkers I trust told me it looked natural. And it does, because it's almost like I'm wearing nothing...in a bad way. I need more coverage and this lets the redness come right through where people think I'm wearing blush, which is so not the case. It says it's buildable, but I feel like I'd need to use half the tube to keep the red from shining through. Not to mention, I have large pores and this stuff just settles in there, accentuating them.
JenMor
Verified Purchase
I like the coverage this foundation gives on my skin. It’s lightweight and not cakey. A little bit goes a long way, which I love!
jdhd
Verified Purchase
OK. I hesitated forever because of the price. I have tried so many different foundations and spent so much money ( smaller amounts at a time), that I wish I had tried this sooner. Its hard to describe the texture, it's not a serum, not a lotion, but also not as heavy as a cream. Also drier than any creamier foundation I have tried. A little does go a long way and I apply mostly with my fingers. It leaves a light feeling but does cover redness, pores, and imperfections. It really does just look like better skin. I have normal, aging skin, but I do deal with pores and occasional breakouts. It does not accentuate lines/wrinkles. Its kind of a miracle!
CatherineN
Verified Purchase
This was more like a tinted moisturizer than a foundation. The coverage is sheer and requires several layers, which is not practical or economical. I liked the consistency and dewy finish, but was looking for a foundation with more coverage. I returned it.
LovelySkin Customer
Verified Purchase
After many years trying top brand foundations, this might be the best one yet. The moisture level and color match are incomparable. I would recommend this to anyone who needs a fantastic color match and superb coverage. The base is buildable and leaves a very moisturized feel to the face.
Zahily
Verified Purchase
If you have dry and/or mature skin, this foundation is for you. This product blends beautifully on the skin, leaving it looking smooth and with a nice glow. It’s moisturizing just enough for my dry skin. It lasts all day without accentuating fine lines or dry patches. I highly recommend this.
Chirunner
Verified Purchase
I prefer light coverage and this foundation delivers, but I can also apply more to better cover those few spots that just need more. It blends beautifully. And for even lighter, still smooth coverage, I blend it with my Revision tinted moisturizer. One shade for winter, one shade for summer - blend them together as needed. Love it.
Aziza
Verified Purchase
Good coverage, blends well, and goes on smoothly. It does not make my skin break out, and it has a little moisture that works for my combination skin. This has become my favorite, and I will be trying the concealer. It it so easy and quick to use, because it just looks good.
LovelySkin Customer
Verified Purchase
I have been using this wonderful foundation for over a year. I saw it on a U-Tube tutorial by Courtney Cox (Friends)....and I was amazed at how beautiful it looked on her skin. Created 25 years ago for makeup artists in high definition television...its light diffusing mineral pigments visibly blur pores, fine lines and imperfections. Dewy finish! Recently at a wedding I attended I was complimented on my skin and was told that my skin was glowing and that I looked the same as I did 25 yrs ago. I am 54 yrs old and 25 and 30 year old gals constantly ask me about the foundation, etc that I am wearing. My daughter and I both use shade 113. HIGHLY recommend this foundation and I will always use it as long as it's made!!!
LovelySkin Customer
Verified Purchase
I have always wanted to try this Foundation, I am so happy I did. This Foundation gives my skin the most beautiful finish. The color I chose 123, is a perfect color match for me. I have two bottles of this Foundation and I plan on repurchasing!!!! Love, LOVE LOVE!!!! This GORGEOUS FOUNDATION, a must try!!!
Doobella
Verified Purchase
I have been a huge fan of the original formula of this foundation for years. I have never found one better. It covers well but manages to mimic the look of bare skin. They have reformulated to make it more powdery and matte, and I am not thrilled about it, but it's still good enough to keep me loyal.
suzy
Verified Purchase
I like the look and feel of this foundation. Color is perfect. However, I am not sure it's worth the price. Not even 1 oz in tube.
LovelySkin Customer
Verified Purchase
I loved the color match for the Koh Gen Do Maifanshi Moisture Foundation I purchased and it's perfectly moisturized for my dry sin. I did take one star off because it was too dewy/shiny.
Leslie3
Verified Purchase
Love this foundation. Smooth flawless skin like finish. Medium coverage. A little goes a long way.
Judith14
Verified Purchase
I love this product! It covers and gives you the color blend that you’re looking for without the heavy, cakey feeling of normal foundation. It goes on smooth, light and airy, and last all day long. I really love this product!
kktobler
Verified Purchase
I have used Koh Gen Do for several years and absolutely love it. The tube seems small, and it is, but very little is needed for full coverage. Therefore, it lasts a very long time. It's particularly good on my aging skin.
Huskerstaci
Verified Purchase
This has been great for me. I've used for about 8 months now. Coverage is what I would consider "medium." Not too light, not too heavy. I just picked up a lighter shade for the winter months.
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