This liquid concealer can be used to conceal, brighten, or define your best features. Choose a shade that matches your skin tone to conceal, a shade brighter than your tone to highlight or a shade darker than your tone to sculpt and define your features. It goes on with a breathable texture and an undetectable soft matte finish.
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LovelySkin Customer
Verified Purchase
Does not cover too much and doesn’t last too long either. I prefer a couple of other concealers over this. I also felt this one broke me out which I was thinking it would be better for my skin.
LovelySkin Customer
Verified Purchase
Goes on nicely, long lasting
LovelySkin Customer
Verified Purchase
Jane Iredale Pure Match Liquid Concealer is the first concealer I have ever liked and actually used! I always felt concealers looked awful on my face, but not this one! It goes on smooth, is not cakey, and blends in well. It looks very natural while doing a nice job of hiding imperfections and dark undereye circles. I highly recommend it!
Zumba78
Verified Purchase
Great product doesn’t cake nice concealer
Michelev63
Verified Purchase
The color I chose wasn't accurate so I really can't base my opinion on true coverage. When I DID try it out it seemed to have adequate coverage but was nothing to rave about.
Debgio53
Verified Purchase
This conceler is perfect for the new trend for applying a fast natural no makeup look. I use one color for my eye area and a different color for the conceling and correcting. Followed by a finishing powder lasts all day. Love!
LovelySkin Customer
Verified Purchase
This is my go to concealer. Covers well without looking like you’re wearing too much makeup.
LovelySkin Customer
Verified Purchase
I have been looking for a concealer for scattered dark spots forever. This full coverage feels light and blends easily. I am 57, Latina, with olive-toned skin. As an RN, I work 12+ hours and do spot coverage followed by powder mid-shift. It's been a lifesaver.
LovelySkin Customer
Verified Purchase
I like the good coverage. Goes on smoothly over my moisturizer and sunscreen without clumping.
VMac
Verified Purchase
Recommend, dark circles are hereditary for me so I’ve tried a lot of products. Applied with a small brush a little lasts long. Doesn’t stick to my sunglasses. Found my perfect shades when they sent samples. Ask for samples, use a different shade for my laugh lines.
Firming
Verified Purchase
Nice smooth texture, goes on easily & stays all day! Next time I will order a slight darker color for when my skin is tan.
LovelySkin Customer
Verified Purchase
I should have purchased a lighter color.
LovelySkin Customer
Verified Purchase
This concealer is awesome. I have a small mole on my cheek and this covers it up well. It matches my foundation perfectly. I also use it on a brown spot on my face. It is good stuff!
LovelySkin Customer
Verified Purchase
This Concealer really does its job. I love it!!
Cynders
Verified Purchase
I'm a longtime fan of Jane Iredale products -- pure, clean, and fresh colors. I appreciate the fact that there's no fragrance to bother sensitive eyes, and the coverage of this concealer is very good. Nice color selections too. I'd give it five stars if it had SPF, as I need sunscreen in the eye area too.
LovelySkin Customer
Verified Purchase
Its a really creamy concealer but 2N is too light for my fair-light-neutral skin tone.
Bogey2022
Verified Purchase
It is a pleasure to use this product. I like to extend the coverage slightly below my eye area so my foundation will overlap a bit. I find it so easy to control wear I want the product and it glides on so easily. There’s no pulling on my skin around the eye area. It’s a winner in my book.
Rae
Verified Purchase
I love Jane Iredale products, but wasn’t sure what to expect with the Pure Match concealer. I’m pleasantly surprised, the color is a great match, it covers under eye circles well and stays in place throughout the day. Happy I tried it. Will definitely be my new go-to concealer.
dlkforever
Verified Purchase
This is a really great concealer! It goes on nicely and blends really well. I rarely use concealer because it always seems to dry and cake. This concealer does not do that! I got a light medium shade and it blends well. You also need very little product.
Brooklyn
Verified Purchase
I use this daily and all over my face. I even use it before the gym, and there are no breakouts or smudging.
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