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This deep purple shampoo is ideal for those with platinum blonde, white or silver hair. Enriched with magnesium and anti-yellowing agents, this L'Oreal shampoo formula eliminates warm, brassy tones to tone and prolong the appearance of color-treated hair.
Aqua/Water Sodium Laureth Sulfate Sodium Chloride Coco-Betaine Glycol Distearate Cocamide MIPA Dimethicone Sodium Benzoate Hexylene Glycol CI 60730/Acid Violet 43Salicylic acid Carbomer Benzyl Salicylate Benzyl Alcohol Guar Hydroxypropyltrimonium Chloride Hydroxypropyltrimonium Hydrolized Wheat ProteinLimonene Magnesium AcetateHexyl Cinnamal Aspartic AcidGlycine Arginine Glutamic AcidPhenoxyethanol Fumaric Acid Sodium Hydroxide Citric Acid Parfum/Fragrance
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| Size | 16.9 fl oz |
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L'Oreal Professionel provides innovative hair care and styling products that are tested and approved by the biggest names in hair styling. Cleanse and nourish hair while supporting on-trend styles and the latest looks with their collection of shampoos, conditioners, hair treatments and styling products.
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11 Reviews
mrg60
Verified Purchase
I have been transitioning to gray for about 10 months and have used various purple shampoos. I haven't noticed that this particular product makes a big difference in the tone of my gray hair. I am neutral about its effectiveness at this point.
0 people found this helpful
lina
Verified Purchase
I’m a blonde and been using this for over a year now. Not everyday but every other wash to maintain highlights free of green and avoid toners in between appointments.
0 people found this helpful
LovelySkin Customer
Verified Purchase
This is the second time I have ordered this product. It does take the yellow out of my grey hair. I use it approximately once a month. Word of caution - if you leave it on too long, your hair takes on a purple hue.
0 people found this helpful
Candi
Verified Purchase
Just after one shampoo I saw and felt the difference. This shampoo made my silver hair shiny and vey soft. It also helped tame frizzies. I am very impressed with this product.
0 people found this helpful
MPT
Verified Purchase
As a newly silver (thanks Covid) girl, I wanted to love this but I didn't see a noticeable decrease in brassiness and I felt like I had to really deeply condition after use.
0 people found this helpful
LovelySkin Customer
Verified Purchase
Makes my hair feel very nice!!!
0 people found this helpful
Melody
Verified Purchase
Leaves hair shiny and soft!
0 people found this helpful
LovelySkin Customer
Verified Purchase
I love this shampoo for my blond hair…it makes the highlights pop and tones down brassiness. On days I need to have a good hair day, this is the shampoo pump I go for in the shower. It smells great, too, and a lot of purple shampoos have a fragrance I don’t care for. I am a big fan in general of L’Oréal professional products and am thrilled I can purchase them through my favorite online retailer!
0 people found this helpful
LovelySkin Customer
Verified Purchase
Absolutely love the tone of color I get from this shampoo. It’s also not as harsh as others and a little goes a long way. My stylist complimented me on the color on my last visit and now they are starting to carry the brand as well. Great product, highly recommend.
0 people found this helpful
Isolde
Verified Purchase
I have tried several "blue" shampoos for my silver locks, including Aveda and Clairol--but this is by far the best. Leaves my hair shiny and thoroughly clean. I use it every other day with a light conditioner.
0 people found this helpful
LovelySkin Customer
Verified Purchase
I really like this shampoo. I have salt and pepper hair and it really does make the white hair silvery. It has a nice fragrance as well.
0 people found this helpful
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20% Off Most Brands During Our Customer Appreciation Sale + Free $12 LovelySkin LUXE Exfoliating Gel Mild 11% Gift! 
