Hello. Thank you for your inquiry. When applying Obagi Daily Hydro-Drops Rejuvenating Eye Gel Cream around the eye area, it's important to use a gentle approach, as the skin around the eyes is thin and sensitive. Here’s how you can apply it effectively: Cleanse Your Face: Start with a clean, dry face. Make sure any makeup, dirt, or excess oils are removed before applying your eye cream. Dispense a Small Amount: Use a small amount of the gel—typically, one to two dots per eye should be sufficient. The gel is often quite concentrated, so less is more. Dot Around the Eye Area: Gently apply small dots of the eye gel to key areas around the eyes: Under the eye: Apply one dot near the inner corner (near the tear duct), one in the middle, and one closer to the outer corner. On the brow bone: You can apply a small dot just under the eyebrow to target the upper part of the eye area as well. Pat, Don't Rub: Using your ring finger (the weakest finger, so it applies the least pressure), gently tap and press the product into the skin. Avoid rubbing or pulling on the delicate skin. Tap lightly until the product is absorbed. Allow Absorption: Give the gel a moment to fully absorb before applying any additional skincare or makeup.