This purple toning shampoo from Pureology is ideal for all shades of color-treated blondes, silvers and white hair. Reduce brassiness and keep color bright with this Pureology shampoo that also nourishes hair and keeps strands strong. This 100% vegan shampoo cleanses hair and softens for moveability while providing high shine.
Key Features:
AQUA / WATER / EAUCoco-Betaine Disodium Laureth Sulfosuccinate Sodium Cocoyl Isethionate SODIUM LAURYL SULFOACETATESodium Lauroyl Sarcosinate Glycol Distearate Sodium Chloride Decyl Glucoside Polyquaternium-10 Sodium Hydroxide PARFUM / FRAGRANCEAmodimethicone PPG-5-Ceteth-20 Citric Acid PEG-55 PROPYLENE GLYCOL OLEATEPropylene Glycol Carbomer CI 60730 / ACID VIOLET 43ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMERCAMELINA SATIVA SEED OILButylene Glycol Benzoic Acid Tocopherol OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OILTRIDECETH-6Glycerin HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACTSalicylic acid Magnesium Nitrate HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOLArginine 2-OLEAMIDO-1,3-OCTADECANEDIOLCetrimonium Chloride POLY(LINSEED OIL)Benzophenone-4 Sodium Benzoate Phenoxyethanol ORCHIS MASCULA EXTRACTMethylchloroisothiazolinone HAEMATOCOCCUS PLUVIALIS EXTRACTMagnesium Chloride Methylisothiazolinone Caprylic/Capric Triglyceride Potassium Sorbate
Apply a quarter-sized amount of the purple shampoo to the scalp area of wet hair and lather. Wait 1-15 minutes (see details below). Rinse. Repeat if necessary. Follow with Strength Cure Best Blonde Conditioner. In case of contact with eyes, rinse them immediately.
Warm Blondes: Wait 1-3 minutes before rinsing
Neutral Blondes: Wait 3-5 minutes before rinsing
Cool Blondes: Wait 5-15 minutes before rinsing
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You can receive 50 rewards points by sharing your honest opinion of Pureology Strength Cure Blonde Shampoo.
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73 Reviews
LovelySkin Customer
Verified Purchase
This it a great purple shampoo that is actually hydrating as well.
0 people found this helpful
LovelySkin Customer
Verified Purchase
I use this for weeks after I get my hair lightened, and it refreshes and lighten my highlights.
0 people found this helpful
LovelySkin Customer
Verified Purchase
I have tried many brands of purple shampoo to pull out the warm tones in my highlighted blonde hair. Let me tell you that this is the best I have ever used. It does not dry out my hair, in fact, just the opposite. It tones down the warm tones and has a pleasant scent that is not overpowering! I would highly recommend this shampoo!
0 people found this helpful
mkbeat
Verified Purchase
This shampoo works to tone down the unwanted brassiness color in my hair between salon visits. It is not as drying as some that I have tried. I will purchase again.
0 people found this helpful
Plumb
Verified Purchase
I am in love with this shampoo it works awesome would defiantly recommend this to my family and friends leaves your hair nice and hydrated
0 people found this helpful
RustyCJ
Verified Purchase
Honestly the first time I put that dark purple shampoo in my hair I was a little worried. That same day I went to my exercise class and the lady at the front desk said your hair looks really pretty today. She is not one to randomly give compliments. That was enough for me. It is hard to tell on your own hair but when someone else notices immediately you know it’s working. It is a nice thick shampoo so doesn’t require a large amount on my shorter hair. I’m very pleased with the shampoo.
0 people found this helpful
CT
Verified Purchase
What I love about this particular “blue” shampoo is that it is not overpowering.. it’s a subtle impact on my color. It isn’t too drying either. I use the good purology conditioner with the blue shampoo, the one that smells like peppermint:)
0 people found this helpful
LovelySkin Customer
Verified Purchase
Love this shampoo! It's so hard to find purple shampoos that don't dry out my hair, or turn it to straw. This shampoo is lovely, and keeps my silver hair looking it's best. I am a repeat customer of this product!
0 people found this helpful
LovelySkin Customer
Verified Purchase
I use this shampoo once a week to keep my naturally gray hair from getting yellow tones. It works like a charm and eliminates the need for coloring treatments. I like the texture and it is nicely balanced, providing some moisture without weighing my fine hair down.
0 people found this helpful
LovelySkin Customer
Verified Purchase
Love how it makes my color treated hair look and feel.
0 people found this helpful
Crepe
Verified Purchase
I have gray hair that can look off color at times so I use several different purple shampoos to combat the color issues. This is one in my retinue and it’s an excellent shampoo and does the job well.
0 people found this helpful
Kayln1822
Verified Purchase
The very best shampoo ever
0 people found this helpful
Alyssaryley
Verified Purchase
A lot of purple shampoos and conditioners, leave your hair, feeling dry, and this line isn’t an exception. Well, I do think it helped with my brassiness a little bit, it’s a little stripping and my hair wasn’t super happy after using.
0 people found this helpful
LovelySkin Customer
Verified Purchase
Great shampoo that doesn’t weigh my hair down. Keeps highlights looking great.
0 people found this helpful
LovelySkin Customer
Verified Purchase
Pros: Gets the brass out Sulfate-free Cons: Leaves residue This is way better than any drug store Purple shampoo and is easy on your hair. I prefer to use the conditioner from this line on its own.
0 people found this helpful
MoeC
Verified Purchase
I recently highlighted my dark hair silver and needed a purple shampoo that enhance the silver and keep the brassy color away. This works great!
0 people found this helpful
LovelySkin Customer
Verified Purchase
I use this with Pureology Hydrate Shampoo. It seems to work better for me that way. I do not have a lot of silver hair, but have highlights and lowlights put into my hair. I am using it to eliminate some of the brassiness, which it seems to help eliminate a bit.
0 people found this helpful
Anat
Verified Purchase
Great for blondes it keeps my hair in the right tone specially the highlights they tend to turn yellow and this stuff keeps them in the right shade… I use this 3 times a month and it’s enough … the only thing is it leaves my hair kind of dry but all the purple toners and shampoos do that and this is not so drying competing to the 5 kinds I’ve tried so far so it still deserves the 5 stars….
0 people found this helpful
MPT
Verified Purchase
Smells great and probably cleans very well but didn't remove brassiness.
0 people found this helpful
LovelySkin Customer
Verified Purchase
Have been using this now for about a month and definitely can tell the difference it has made. My blonde highlights are no longer brassy in color but blend naturally!
0 people found this helpful
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