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This purple toning shampoo from Pureology is ideal for all shades of color-treated blondes, silvers and white hair. Reduce brassiness and keep color bright with this Pureology shampoo that also nourishes hair and keeps strands strong. This 100% vegan shampoo cleanses hair and softens for moveability while providing high shine.
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mkbeat
Verified Purchase
This shampoo works to tone down the unwanted brassiness color in my hair between salon visits. It is not as drying as some that I have tried. I will purchase again.
Plumb
Verified Purchase
I am in love with this shampoo it works awesome would defiantly recommend this to my family and friends leaves your hair nice and hydrated
RustyCJ
Verified Purchase
Honestly the first time I put that dark purple shampoo in my hair I was a little worried. That same day I went to my exercise class and the lady at the front desk said your hair looks really pretty today. She is not one to randomly give compliments. That was enough for me. It is hard to tell on your own hair but when someone else notices immediately you know it’s working. It is a nice thick shampoo so doesn’t require a large amount on my shorter hair. I’m very pleased with the shampoo.
CT
Verified Purchase
What I love about this particular “blue” shampoo is that it is not overpowering.. it’s a subtle impact on my color. It isn’t too drying either. I use the good purology conditioner with the blue shampoo, the one that smells like peppermint:)
LovelySkin Customer
Verified Purchase
Love this shampoo! It's so hard to find purple shampoos that don't dry out my hair, or turn it to straw. This shampoo is lovely, and keeps my silver hair looking it's best. I am a repeat customer of this product!
LovelySkin Customer
Verified Purchase
I use this shampoo once a week to keep my naturally gray hair from getting yellow tones. It works like a charm and eliminates the need for coloring treatments. I like the texture and it is nicely balanced, providing some moisture without weighing my fine hair down.
LovelySkin Customer
Verified Purchase
Love how it makes my color treated hair look and feel.
Crepe
Verified Purchase
I have gray hair that can look off color at times so I use several different purple shampoos to combat the color issues. This is one in my retinue and it’s an excellent shampoo and does the job well.
Kayln1822
Verified Purchase
The very best shampoo ever
Alyssaryley
Verified Purchase
A lot of purple shampoos and conditioners, leave your hair, feeling dry, and this line isn’t an exception. Well, I do think it helped with my brassiness a little bit, it’s a little stripping and my hair wasn’t super happy after using.
LovelySkin Customer
Verified Purchase
Great shampoo that doesn’t weigh my hair down. Keeps highlights looking great.
LovelySkin Customer
Verified Purchase
Pros: Gets the brass out Sulfate-free Cons: Leaves residue This is way better than any drug store Purple shampoo and is easy on your hair. I prefer to use the conditioner from this line on its own.
MoeC
Verified Purchase
I recently highlighted my dark hair silver and needed a purple shampoo that enhance the silver and keep the brassy color away. This works great!
LovelySkin Customer
Verified Purchase
I use this with Pureology Hydrate Shampoo. It seems to work better for me that way. I do not have a lot of silver hair, but have highlights and lowlights put into my hair. I am using it to eliminate some of the brassiness, which it seems to help eliminate a bit.
Anat
Verified Purchase
Great for blondes it keeps my hair in the right tone specially the highlights they tend to turn yellow and this stuff keeps them in the right shade… I use this 3 times a month and it’s enough … the only thing is it leaves my hair kind of dry but all the purple toners and shampoos do that and this is not so drying competing to the 5 kinds I’ve tried so far so it still deserves the 5 stars….
MPT
Verified Purchase
Smells great and probably cleans very well but didn't remove brassiness.
LovelySkin Customer
Verified Purchase
Have been using this now for about a month and definitely can tell the difference it has made. My blonde highlights are no longer brassy in color but blend naturally!
SCGirl
Verified Purchase
I use this shampoo to keep my blonde highlights looking fresh and vibrant between trips to my stylist. It cleans hair without stripping it, and you don't use a lot of product to get a great result. LovelySkin ships quickly and offers the kind of high quality products for hair and skin care to keep you looking your best. The pricing is competitive is excellent and you can't beat customer service.
KKatt
Verified Purchase
I've repurchased this shampoo multiple times. I used to solely use Aveda products, but am finding better results with this blue shampoo. I like that it's gentle and never dries out my hair, but also effectively cleanses my hair. There's not a strong fragrance that lingers, which I personally like as many shampoos have an off putting fragrance. It also cuts down on the brassiness that's left behind from bleaching my hair.
Sdsunset
Verified Purchase
Love this shampoo!
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