VIRTUE ColorKick Illuminating Hair Mask keeps your hair color vibrant.

Whether your hair color is natural or treated, this mask protects it against drying and dulling sun and heat damage. It's perfect for safeguarding vibrancy between color treatments. On top of all that, VIRTUE's Alpha Keratin 60ku® repairs damage from chemical treatments and other sources to leave strands looking healthy and strong.

Consumer Results:

• 94% of women immediately felt their hair was healthier and shinier
• 92% felt their hair color looked more luminous and didn't fade as quickly after two weeks
• 98% felt their hair color looked brighter after four weeks
• 100% said this mask keeps hair color more true between colorings

Key Features:

• Hydrates with shea butter and moringa seed oil
• Made with a bright and calm aroma of yuzu zest, chamomile, and sandalwood
• Phthalate-, paraben- and sulfate-free