VIRTUE Curl Shampoo

$33.60

~~$42.00~~ 20% Off

Special Offer: Free $16 Virtue Travel-Size Restorative Treatment Mask!

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Highlights

Vegan-friendly
Ideal for curly or wavy hair

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Product Overview

Give your curls new life with VIRTUE Curl Shampoo.

Exclusively designed for the unique needs of curly hair, VIRTUE Curl Shampoo works to detangle, de-frizz, nourish, protect and hydrate curls while protecting against humidity, heat and environmental damage. Silicone- and sulfate-free, the rich, non-drying formula gently cleanses strands while maintaining the natural curl pattern for a manageable, frizz-free style. Featuring Virtue's exclusive Alpha Keratin 60ku to hydrate and optimize the curl pattern, this unique shampoo washes away excess oil and buildup while repairing breakage-prone hair.

Key Features:

Protects curls from humidity, heat, and environmental damage
Vegtable-Derived Polymer facilitates curl formation and definition
Locks in hydration and helps strengthen strands
Free of gluten, parabens and sulfates
Vegan- and vegetarian-friendly formula

Enhance your curls with VIRTUE Curl Shampoo.

Highlights

Vegan-friendly
Ideal for curly or wavy hair
Heals damaged hair

Ingredients

Directions

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Product Specifications

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Customer Reviews (12)

Overall Rating

4.3

Based on 12 reviews

Review Summary

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LovelySkin Customer

Verified Purchase

September 20, 2024

No better or worse than other curl shampoos

I used Virtue products for about a year and liked this shampoo. I've since transitioned to another salon-quality product line and haven't noticed a difference. My hair wasn't damaged when I started using the Virtue, so maybe that's why I didn't notice a difference.

sandytp1

Verified Purchase

August 06, 2024

Not enough moisture for me

This shampoo lathers very well, only takes a small amount, smells good, but is not moisturizing enough for my dry, curly hair.

LovelySkin Customer

Verified Purchase

December 19, 2023

Love this curl line

I love the Virtue curl shampoo, conditioner, and whip (haven’t tried the mousse yet.) I have been searching for products that don’t weigh down my hair and leave it flat, limp, and dirty by day 2. These products are great and maybe even better than my long gone favorite. They smell terrific, they don’t weigh my hair down at all and my hair still feels and looks clean on day 4 with volume and curl. Why are they better? There is no crunch with the whip. At all. Just soft curls that move, smell good, and feel soft for days.

Diadyn2003

Verified Purchase

March 06, 2023

Love this shampoo

Smells nice and makes my hair clean and soft, love all Virtue products, high end but worth the cost.

Judyk

Verified Purchase

January 22, 2023

Made my hair dull and dry, with little curl

This made my hair so soft almost all my curls except for a few corkscrews turned into waves, which I found very strange and not at all what I wanted or expected. It also made my hair look dull, as if it were dirty. I tried it twice, and whether I used it with Virtue's matching conditioner or not it created with the same result. Very disappointing. I'll be tossing it out.

LovelySkin Customer

Verified Purchase

November 14, 2022

Love it

I've read rave reviews for Virtue so I took the plunge when on sale. I have wavy hair and this shampoo seems to keep my waves/curls going for a few days. It doesn't weigh my hair down. You only need a very small amount so hopefully the bottle will last a while.

LovelySkin Customer

Verified Purchase

July 06, 2022

Curls renewed

My curl type (2c) love this shampoo. I use both the shampoo and conditioner. Leaves my hair feeling, clean and soft. My curls are defined well with a lot less frizz. I will definitely purchase again.

LovelySkin Customer

Verified Purchase

August 03, 2021

Best curl

Best vegan shampoo! Love all the products by Virtue. If you have curly hair you need to try this product. It makes your hair feel so soft and smells great. My curls are so beautiful since I started using the curly product line by Virtue.

Nanadog

Verified Purchase

May 28, 2021

The best shampoo!

This is my favorite Virtue shampoo. It brings out my curl without frizz. Smells great too.

elchica

Verified Purchase

May 15, 2021

Love the way my hair feels!

I have tried many shampoos for curly hair and this one seems to be the best. My hair was shiny and soft. I also like the smell.

delilahbunny

Verified Purchase

March 10, 2021

Healthy & soft

I started using the Virtue purify shampoo, conditioner & leave in about two years ago and still love it. My hair has never been healthier or felt or looked better. I just recently tried the curl shampoo, conditioner and whip and love them as well. I have long fine dense wavy hair that was dry and frizzy. It is now soft, bouncy, shiny and healthy with defined waves.

LovelySkin Customer

Verified Purchase

February 27, 2021

Virtue Curl Shampoo

Have really enjoyed this so much. Was so curious about this line and ordered just the shampoo. Based on how well this did on my hair , I'd like to order the conditioner and possibly some of the styling products as well. I do have a little gray and color only the roots. This has caused some dryness. My hair tends to be dry anyhow. I just turned 51 and although my hair overall tended to be more on the oily side, over the years it started to get dry. I have very thick , curly hair and a lot of it and do try to use better products and usually tend to go with more natural products. I also like to change a lot of what I use, only sticking with core things that my hair never gets tired of. Anyhow, this was very gentle on my dry hair. It did not make my hair frizzy and after shampooing with this shampoo, my hair felt very soft and clean. I'm looking forward to trying the conditioner and other products from Virtue. Thank You LovelySkin for wonderful service and care :)

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VIRTUE Curl Shampoo

Product Overview

Give your curls new life with VIRTUE Curl Shampoo.

Highlights

Ingredients

Directions

Shipping & Returns

Questions & Answers

Product Specifications

Special Offers

Customer Reviews (12)

Overall Rating

Review Summary

Write a Review

No better or worse than other curl shampoos

Not enough moisture for me

Love this curl line

Love this shampoo

Made my hair dull and dry, with little curl

Love it

Curls renewed

Best curl

The best shampoo!

Love the way my hair feels!

Healthy & soft

Virtue Curl Shampoo

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