Virtue Recovery Shampoo | LovelySkin
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Virtue Recovery Shampoo - 17 fl oz

VIRTUE Recovery Shampoo - 17.0 fl oz

 
$78.00

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Highlights
  • Paraben and cruelty-free
  • Clears away hair buildup
$78.00
$78.00
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Product Overview

VIRTUE Recovery Shampoo heals hair with patented keratin.

VIRTUE Recovery Shampoo not only cleans but repairs hair. As you wash, the shampoo deposits the patented ingredient Alpha Keratin 60ku®. This keratin fills the cracks in stressed hair, restoring damage from heat and color treatment. Color-safe and cruelty-free, it's an easy way to encourage healing in your daily regimen.

Key Features:

  • Heals and restores while it washes
  • Safe for color-treated hair
  • After two weeks, 97% felt their hair was less damaged*
  • After two weeks, 91% felt their hair was more manageable*

*Results based on Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).

Highlights

  • Paraben and cruelty-free
  • Clears away hair buildup
  • Heals hair with Alpha Keratin 60ku®

Ingredients

Featured Ingredient

Alpha Keratin 60ku®

Derived from ethically sourced human hair, this bioavailable protein deeply repairs damaged hair strands.

Aqua (Water, Eau) Sodium Lauroyl Methyl IsethionateGlycerin Cocamidopropyl Betaine Sodium Cocoyl Isethionate Sodium Lauroyl GlycinateSodium Methyl Cocoyl Taurate Glycol Distearate Cocamide MIPA Parfum (Fragrance) Sodium Methyl IsethionateAlpha KeratinHydrolyzed Quinoa Citrus Paradisi (Grapefruit) Fruit Extract, Cyamopsis Tetragonoloba (Guar) Gum, Guar Hydroxypropyltrimonium Chloride, Lauric AcidCaprylyl Glycol, Coconut AcidSodium Isethionate Butylene Glycol Tocopherol trimethylsiloxyamodimenthiconePEG-120 Methyl Glucose Dioleate Hydroxyethylcellulose Sodium laurateC11-15 Alketh-7Lactic Acid Trideceth-12 C12-16 Pareth-9Sodium acetateisopropanolamineEthylhexylglycerin Cellulose Parfum (Fragrance) Phenoxyethanol Sodium Hydroxide Citric Acid Sorbic Acid Disodium EDTA Sodium Chloride Potassium Sorbate Mica Benzyl Salicylate Coumarin Limonene Hexyl Cinnamal linalool, CI 77891 (Titanium Dioxide)CI 77491 (Iron Oxides)

Directions

Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.

As all Virtue shampoos are concentrated, we recommend mixing the shampoo in the palm of your hand with a splash of water, working it into a rich lather before applying to hair.

Shipping & Returns

Free U.S. Shipping. Period. View Our Shipping Policy

Return Policy: This product is non-returnable

Return Policy: View Our Return Policy

Special Shipping Requirements: ORM-D Class
ORM-D classified products such as aerosol sprays, nail polish, perfume and products with high alcohol content may only be shipped using a ground method within the Continental US.

Availability: In stock & ready to ship! .

Questions & Answers

Submit your question about this product to our talented team of Customer Care Representatives, and we'll get back to you as soon as possible!


Product Specifications

Item Id S36210
Item Id S36211
Item Id
Benefits
  • Heals hair with Alpha Keratin 60ku®
  • Clears away hair buildup
  • Paraben and cruelty-free
Product Type
  • Shampoos
Key Ingredient
  • Keratin
Product Form
  • Liquid
Preferences
  • Cruelty Free
  • Dye Free
  • Gluten Free
  • Paraben Free
  • Sulfate Free
Hair Type
  • Coarse
  • Color-Treated Hair
  • Curly
  • Dry
  • Fine
  • Straight
  • Thin
  • Wavy
Application Area
  • Hair
  • Scalp
Concern
  • Damage & Split Ends
  • Free Radical Damage
Features
  • Hydrating
Size
  • Regular
Hair Color
  • Black
  • Blonde
  • Dark Blonde
  • Dark Brown
  • Light Brown
  • Medium Brown
  • Platinum
  • Auburn
  • Silver
  • White
  • Grey
  • Red

Customer Reviews (48)

Overall Rating

4.7
Based on 48 reviews

Review Summary

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48 Reviews

Profile picture of AmesB.

AmesB

Verified Purchase

March 19, 2025

Excellent!

Love this for my fine, blonde hair! Great repair benefits!

0 people found this helpful

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LovelySkin Customer

Verified Purchase

December 24, 2024

Excellent

Very nourishing and enhances the way hair looks.

0 people found this helpful

Profile picture of StarDust21.

StarDust21

Verified Purchase

December 20, 2024

Best Shampoo EVER!!!

Ive been using this shampoo for over a year and its AMAZING!! I love that truly cleans the scalp feeling refreshed, yet doesn’t strip the hair!! My hair always feels hydrated afterwards and the smell is HEAVENLY!!

0 people found this helpful

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LovelySkin Customer

Verified Purchase

October 28, 2024

not sure about it

just ok. not the best . my hair is fine

0 people found this helpful

Profile picture of Beautyjunkie1.

Beautyjunkie1

Verified Purchase

September 11, 2024

Fantastic shampoo!

Love the smell and really cleans my hair…doesn’t feel heavy but shiny clean! Will buy again! Try it!

0 people found this helpful

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LovelySkin Customer

Verified Purchase

August 31, 2024

Love this Shampoo.

I love this shampoo for my fine hair. I don't use on a daily basis as it may be too heavy.

0 people found this helpful

Profile picture of Marcsluv.

Marcsluv

Verified Purchase

August 18, 2024

My new favorite

I received this shampoo as a gift. When I used it, I had to order it AND the conditioner immediately. Using only a dime size amount lathered my whole head, smelled terrific and made my hair fuller and gave it more shine. This is now on my "auto renew" list so I never run out.

0 people found this helpful

Profile picture of Bond.

Bond

Verified Purchase

August 03, 2024

LOVE THIS SHAMPOO

I’m really impressed with the shampoo. I have medium curly hair, which also means frizz and this shampoo softens the curls without pulling them out too much. It smells really good as well and just makes your hair feel great. I will continue to use this recovery shampoo and conditioner.

0 people found this helpful

Profile picture of HKYARDLEY.

HKYARDLEY

Verified Purchase

July 21, 2024

Amazing

Smells great, leaves my scalp so clean and my hair silky soft

0 people found this helpful

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LovelySkin Customer

Verified Purchase

June 30, 2024

I Must Have Gotten a Bad Batch

I love Virtue products. I have quite a few and they’re making my hair healthier. I have a love/hate relationship with the recovery shampoo. I love the way it lathers and cleans my hair without having to use a ton of product, but I hate the smell. I think I must’ve gotten a bad batch because it smells almost like puke, like a gnarly sour smell. I love all things coconut and thought I’d enjoy the scent, but this ain’t it. Luckily, the conditioner smells perfectly fine.

0 people found this helpful

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LovelySkin Customer

Verified Purchase

April 23, 2024

Very rich

Rich shampoo restores hair. May be a little heavy for every day.

0 people found this helpful

Profile picture of Kschoenberger1.

Kschoenberger1

Verified Purchase

April 02, 2024

Virtue recovery shampoo

What a great shampoo. Makes my hair feel healthy. A no nonsense shampoo that not only cleans my hair but actual brings health and life back into it. First off, I'm a man who's a bricklayer, so my hair is exposed to sun, heat, dust, sweat, every day all day. Sometimes my hair feels like straw by the end of the day. But this shampoo is amazing in how it restores my hair back to normal without it feeling heavy like something is in it that shouldn't be. I highly recommend this shampoo, I won't use any other brand ever again. It truly is a recovery shampoo. I wouldn't use any other

0 people found this helpful

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LovelySkin Customer

Verified Purchase

December 31, 2023

Great wash and care product

I was really pleasantly surprised by this product, the scent and wash feel great. The scent is a nice coconut smell as well as floral, and the shampoo lathers well and washes up with a great feel. And the top of my head was fluffy after washing, which I love as fine hair. I would recommend not using a hair mask for fine hair, which may give better volume.

0 people found this helpful

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LovelySkin Customer

Verified Purchase

December 27, 2023

My Favorite Shampoo Ever!

I absolutely LOVE this shampoo! It breathes life and volume into my thick, straight hair, even adding a subtle wave to the ends. It also smells wonderful! To avoid greasiness since my scalp is naturally oily, I wash my hair with this shampoo almost every single day; it’s too heavy for me to only use a few times a week.

0 people found this helpful

Profile picture of Mortymama.

Mortymama

Verified Purchase

November 04, 2023

And me of my favorites

I love this shampoo. It cleans without stripping my hair.

0 people found this helpful

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LovelySkin Customer

Verified Purchase

April 08, 2023

great shampoo

I really like this shampoo. It cleans hair without leaving a residue. I think my hair feels clean longer. I will continue to buy.

0 people found this helpful

Profile picture of GeriM.

GeriM

Verified Purchase

February 10, 2023

Heavenly Smell

Love this shampoo. Feels and smells great and my hair feels wonderful afterwards.

0 people found this helpful

Profile picture of Rose88.

Rose88

Verified Purchase

December 11, 2022

Virtue Recovery Shampoo

This is a wonderful moisturizing shampoo. Both my daughter and I have curly hair that tends to be dry, especially on our ends. Always looking for anything with extra moisture. This was a good one to add into our rotation of shampoos we use. Going to try a conditioner in this brand. Thank You LovelySkin:)

0 people found this helpful

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LovelySkin Customer

Verified Purchase

November 03, 2022

My second bottle

This is a good shampoo, makes my hair clean. I am not 100% sure if the special keratin is working as it is intended

0 people found this helpful

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LovelySkin Customer

Verified Purchase

October 25, 2022

Virtue Shampoo

I have been using this shampoo for the past 60 days. I notice a big difference in the friz control and my hair feels stronger and thicker. I will continue to use this shampoo.

0 people found this helpful

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