Special Offer: Free $16 Virtue Travel-Size Restorative Treatment Mask!
Featuring Virtue's proprietary Alpha Keratin 60ku, this nourishing and reparative mask repairs hair without weighing it down. Suitable for all hair types, this intensely hydrating formula adds shine and smooths strands in under three minutes.
Key Features:
Improve dry, damaged hair with VIRTUE Restorative Treatment Mask.
*Results based on Consumer Perception Study of 55 women who used a control shampoo and conditioner and Restorative Treatment Mask for 2 weeks.
**Results based on Consumer Perception Study of 50 women who used Restorative Treatment Mask for one month.
Derived from ethically sourced human hair, this bioavailable protein deeply repairs damaged hair strands.
Aqua (Water, Eau) Cetearyl Alcohol Behentrimonium Chloride Dimethicone PEG-100 Stearate Glyceryl Stearate PEG-8 Dimethicone Cetyl Alcohol Stearamidopropyl Dimethylamine Isododecane Cetyl Esters Hydrogenated Ethylhexyl Olivate Parfum (Fragrance) Ethylhexylglycerin Keratin Panthenol Helianthus Annuus (Sunflower) Seed Oil Moringa Oleifera Seed OilMadecassoside Amaranthus Caudatus Seed ExtractTocopherol Rosmarinus Officinalis (Rosemary) Leaf Extract Zea Mays (Corn) Starch Quercus Petraea Fruit ExtractHydrolyzed Adansonia Digitata Seed ExtractHydrogenated Olive Oil UnsaponifiablesOryza Sativa (Rice) Bran Extract Cystine Bis-PG-Propyl SilanetriolCynara Scolymus (Artichoke) Leaf ExtractCitrus Paradisi (Grapefruit) Fruit Extract Asiaticoside Hydrolyzed Quinoa Cystoseira Compressa ExtractTocopheryl Acetate Pisum Sativum (Pea) Extract Hydrolyzed Linseed ExtractHydrolyzed Pea Protein PG-Propyl SilanetriolGlycerin Butyrospermum Parkii (Shea) Butter Propanediol Caprylyl Glycol Isopropyl Alcohol Polysorbate 60 Dimethiconol Hydroxyethylcellulose Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate Jojoba Esters Sodium Dilauramidoglutamide Lysine Polysorbate 20 Sorbic Acid Polysilicone-15Butylene Glycol Phenoxyethanol Benzyl Alcohol Chlorphenesin Benzoic Acid Citric Acid Disodium EDTA BHT Sodium NitrateAlcohol GlyoxalGluconolactone Sodium Chloride Sodium Benzoate Potassium Sorbate Phenethyl Alcohol Calcium GluconateDehydroacetic Acid Hexyl Cinnamal Linalool Coumarin Benzyl Salicylate Butylphenyl Methylpropional Limonene
After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes and rinse well. For best results, use once weekly (or as needed) as an intensive treatment after shampooing.
For color-treated and chemically processed clients, this treatment mask can help keep hair healthy looking, vibrant, and lustrous. Use the mask at least two weeks before any color treatment or service to prepare and protect hair. After coloring, the mask allows for improved moisture maintenance and overall health and appearance of hair.
For extra-coarse, extremely frizzy, and dense or curly hair, try a partial rinse, leaving some product in the hair to transform the mask into a restorative leave-in conditioner.
Free U.S. Shipping. Period. View Our Shipping Policy
Return Policy: View Our Return Policy
Availability: In stock & ready to ship! .
Submit your question about this product to our talented team of Customer Care Representatives, and we'll get back to you as soon as possible!
| Item Id | S36228 |
| Size | 5.0 fl oz |
| Benefits |
|
| Product Type |
|
| Key Ingredient |
|
| Product Form |
|
| Hair Type |
|
| Application Area |
|
| Concern |
|
| Features |
|
| Hair Color |
|
You can receive 50 rewards points by sharing your honest opinion of VIRTUE Restorative Treatment Mask.
LovelySkin Customer
Verified Purchase
This product is so amazing for my hair! I’ve used it maybe four times and every time my hair is so soft when it’s usually looking fried. I will continue to re-purchase this product.
ElenaSE
Verified Purchase
My colored hair feels soft and smooth after 1 treatment. I try to use it once a week.
LovelySkin Customer
Verified Purchase
I had a big hope for this hair mask. it smells nice but it made my hair very dry. i have fine hair
AJ
Verified Purchase
I got this as a sample and liked it, so decided to buy it. It definitely makes my hair softer and is a good deep conditioner for weekly treatments. However, I'm only giving it 4 stars, because it is a little pricier than other deep conditioners and it doesn't seem to work any better.
LovelySkin Customer
Verified Purchase
Got this as a sample, tried it and then immediately ordered the full size. My highlighted fine hair was really dry and this put moisture back into my hair without making it greasy. My hair looks and feels so much better after using this! Using this once a week and it’s made a huge in improvement in the overall condition of my hair.
rsshome
Verified Purchase
Have been using Virtue treatment mask once a week for the past year and can tell it is helping the integrity of my hair.
Reggie
Verified Purchase
I have tried numerous hair masks and keep gravitating back to the VIRTUE Restorative Treatment Mask. I trade off using this mask one week; the following week Olaplex No 3 Hair Perfector. Different products that do tremendous things to my hair.
BriannaH
Verified Purchase
I have very curly hair and I actually use this as my regular conditioner. I absolutely love it! It leaves my hair so nourished and I have less frizz. It also smells great!
LovelySkin Customer
Verified Purchase
This really didn't do more than any other conditioner. The vanilla scent is pleasant at first but starts to smell a little too chemical-ish for me.
LovelySkin Customer
Verified Purchase
Compared with other expensive hair mask, this one stands out. Hair feels soft and smooth after 1 treatment.
QueenOfMyLife
Verified Purchase
My short hair is very dry, even with washing only once a week. This has brought back the moisture, I use after every shampoo. I don’t do well with many fragrances, but the vanilla is yummy.
Cynders
Verified Purchase
First, the healing properties of this product are outstanding. This conditioner helps me deal with frizzles and split ends from the inside out. I leave it on for at least 10 minutes in the shower, or if I have time, I wash my hair in the evening and leave this conditioner on for more than an hour for extra benefits. It smells wonderful, too, with a vanilla-coconut gourmand type scent that makes your hair smell delicious. I also use the Healing Oil (same scent) from the Virtue product line, and it also works well. Fine quality product -- worth the expense!
HOBO
Verified Purchase
I bought this many months ago and it does make a difference to my dry colored hair. I use it about once a week. I am dismayed to see how much the price has increased? I am not sure I will buy it again?
LovelySkin Customer
Verified Purchase
My hair seems thicker at the ends and more conditioned. I will keep using and hope to see continued improvement over time.
LovelySkin Customer
Verified Purchase
My hairdresser recommended this to me as my hair is on the dry side from years of colouring it. I was pleasantly surprised that it actually worked. My hair was soft and the frizz was gone after the first try and now I use it once a week. It has a slight smell of coconut which I'm not a fan of but because it works so well, I'm willing to keep using it.
LovelySkin Customer
Verified Purchase
Love how this product makes my hair feel.
LovelySkin Customer
Verified Purchase
I saw results after one use. I actually get complements on my hair now.
LovelySkin Customer
Verified Purchase
You don't have to have patience for this Virtue! It gives instant results to hair, making it lush and shiny. I use 1x each week and am loving the way my hair has more body and manageability.
Nava
Verified Purchase
Tried a sample and found a winner!!! I have naturally loose curls and this provides all the nourishment for my hair. It also extends the color on color treated hair. A little goes a long way. I will ever be without this product. My hair looks youthful and healthy.
Nean
Verified Purchase
This hair mask is great for Fine thin damaged hair. It does not weigh my hair down and it leaves it feeling wonderful and looking healthy.
| Mon - Fri | 9 - 5 p.m. CT |
| Sat (chat only) | 9 - 3 p.m. CT |
| Sun / Holidays | Closed |
| Call or Text: | 402-697-1100 |
Free $16 Virtue Travel-Size Restorative Treatment Mask! 
20% Off Most Brands During Our St. Patrick's Day Sale + Free $8 Jan Marini Bioglycolic Face Cleanser Gift! 
