Virtue Restorative Treatment Mask | Virtue Hair Care | LovelySkin
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Virtue Restorative Treatment Mask

VIRTUE Restorative Treatment Mask

5.0 fl oz
$70.00

Special Offer: Free $18 VIRTUE Travel-Size Frizz Block Smoothing Spray!

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Highlights
  • Adds shine
  • Aids in damage repair
$70.00
$70.00
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Product Overview

Smooth and repair damaged strands with VIRTUE Restorative Treatment Mask.

Featuring Virtue's proprietary Alpha Keratin 60ku, this nourishing and reparative mask repairs hair without weighing it down. Suitable for all hair types, this intensely hydrating formula adds shine and smooths strands in under three minutes.

Key Features:

  • Perfect for hair left dull and dry from exposure to the elements, or damaged by color, heat styling, or chemical processing
  • Delivers immediate and intense hydration
  • Baobab seed oil aids in damage repair and UV protection
  • 97% of women felt their hair was softer after just one use*
  • 95% of women felt their hair was more moisturized after just one use*
  • After one month, 94% of women felt their hair was nourished, shinier, more lustrous, and that color was more vibrant**

Improve dry, damaged hair with VIRTUE Restorative Treatment Mask.

*Results based on Consumer Perception Study of 55 women who used a control shampoo and conditioner and Restorative Treatment Mask for 2 weeks.

**Results based on Consumer Perception Study of 50 women who used Restorative Treatment Mask for one month.

Highlights

  • Adds shine
  • Aids in damage repair
  • Great for all hair types

Ingredients

Featured Ingredient

Alpha Keratin 60ku®

Derived from ethically sourced human hair, this bioavailable protein deeply repairs damaged hair strands.

Aqua (Water, Eau) Cetearyl Alcohol Behentrimonium Chloride Dimethicone PEG-100 Stearate Glyceryl Stearate PEG-8 Dimethicone Cetyl Alcohol Stearamidopropyl Dimethylamine Isododecane Cetyl Esters Hydrogenated Ethylhexyl Olivate Parfum (Fragrance) Ethylhexylglycerin Keratin Panthenol Helianthus Annuus (Sunflower) Seed Oil Moringa Oleifera Seed OilMadecassoside Amaranthus Caudatus Seed ExtractTocopherol Rosmarinus Officinalis (Rosemary) Leaf Extract Zea Mays (Corn) Starch Quercus Petraea Fruit ExtractHydrolyzed Adansonia Digitata Seed ExtractHydrogenated Olive Oil UnsaponifiablesOryza Sativa (Rice) Bran Extract Cystine Bis-PG-Propyl SilanetriolCynara Scolymus (Artichoke) Leaf ExtractCitrus Paradisi (Grapefruit) Fruit Extract Asiaticoside Hydrolyzed Quinoa Cystoseira Compressa ExtractTocopheryl Acetate Pisum Sativum (Pea) Extract Hydrolyzed Linseed ExtractHydrolyzed Pea Protein PG-Propyl SilanetriolGlycerin Butyrospermum Parkii (Shea) Butter Propanediol Caprylyl Glycol Isopropyl Alcohol Polysorbate 60 Dimethiconol Hydroxyethylcellulose Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate Jojoba Esters Sodium Dilauramidoglutamide Lysine Polysorbate 20 Sorbic Acid Polysilicone-15Butylene Glycol Phenoxyethanol Benzyl Alcohol Chlorphenesin Benzoic Acid Citric Acid Disodium EDTA BHT Sodium NitrateAlcohol GlyoxalGluconolactone Sodium Chloride Sodium Benzoate Potassium Sorbate Phenethyl Alcohol Calcium GluconateDehydroacetic Acid Hexyl Cinnamal Linalool Coumarin Benzyl Salicylate Butylphenyl Methylpropional Limonene

Directions

Shipping & Returns

Free U.S. Shipping. Period. View Our Shipping Policy

Return Policy: This product is non-returnable

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Special Shipping Requirements: ORM-D Class
ORM-D classified products such as aerosol sprays, nail polish, perfume and products with high alcohol content may only be shipped using a ground method within the Continental US.

Availability: In stock & ready to ship! .

Questions & Answers

Submit your question about this product to our talented team of Customer Care Representatives, and we'll get back to you as soon as possible!


Product Specifications

Item Id S36228
Item Id
Size 5.0 fl oz
Benefits
  • Great for all hair types
  • Aids in damage repair
  • Adds shine
Product Type
  • Hair Mask
Key Ingredient
  • Keratin
Product Form
  • Cream
Hair Type
  • Coarse
  • Color-Treated Hair
  • Curly
  • Dry
  • Fine
  • Frizz
  • Natural
  • Straight
  • Thin
  • Textured
  • Thick
  • Wavy
  • Oily
Application Area
  • Hair
Concern
  • Dry Hair
  • Damage & Split Ends
  • Heat Damage
  • Breakage
Features
  • Hydrating
  • Restructuring
  • Staff Favorite
Hair Color
  • Black
  • Blonde
  • Dark Blonde
  • Dark Brown
  • Light Brown
  • Medium Brown
  • Platinum
  • Auburn
  • Silver
  • White
  • Grey
  • Red

Customer Reviews (34)

Overall Rating

4.7
Based on 34 reviews

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34 Reviews

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LovelySkin Customer

Verified Purchase

March 27, 2025

Really lovely

The scent is a little heavier than the curl products (sort of vanilla or honey) but oh! My hair feels and looks so shiny when I use this. Also rub this down into my scalp and leave it on for a few minutes and it helps with that winter dryness too.

0 people found this helpful

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LovelySkin Customer

Verified Purchase

January 30, 2025

Love

This product is so amazing for my hair! I’ve used it maybe four times and every time my hair is so soft when it’s usually looking fried. I will continue to re-purchase this product.

0 people found this helpful

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ElenaSE

Verified Purchase

November 02, 2024

Very hydrating

My colored hair feels soft and smooth after 1 treatment. I try to use it once a week.

0 people found this helpful

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LovelySkin Customer

Verified Purchase

October 28, 2024

didn’t like it

I had a big hope for this hair mask. it smells nice but it made my hair very dry. i have fine hair

0 people found this helpful

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AJ

Verified Purchase

September 21, 2024

Good deep conditioner, but a little pricey

I got this as a sample and liked it, so decided to buy it. It definitely makes my hair softer and is a good deep conditioner for weekly treatments. However, I'm only giving it 4 stars, because it is a little pricier than other deep conditioners and it doesn't seem to work any better.

0 people found this helpful

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LovelySkin Customer

Verified Purchase

September 09, 2024

Love it!

Got this as a sample, tried it and then immediately ordered the full size. My highlighted fine hair was really dry and this put moisture back into my hair without making it greasy. My hair looks and feels so much better after using this! Using this once a week and it’s made a huge in improvement in the overall condition of my hair.

0 people found this helpful

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rsshome

Verified Purchase

March 03, 2024

Makes a difference!

Have been using Virtue treatment mask once a week for the past year and can tell it is helping the integrity of my hair.

1 person found this helpful

Profile picture of Reggie.

Reggie

Verified Purchase

January 30, 2024

A Staple for my haircare routine.

I have tried numerous hair masks and keep gravitating back to the VIRTUE Restorative Treatment Mask. I trade off using this mask one week; the following week Olaplex No 3 Hair Perfector. Different products that do tremendous things to my hair.

0 people found this helpful

Profile picture of BriannaH.

BriannaH

Verified Purchase

December 04, 2023

Amazing!

I have very curly hair and I actually use this as my regular conditioner. I absolutely love it! It leaves my hair so nourished and I have less frizz. It also smells great!

0 people found this helpful

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LovelySkin Customer

Verified Purchase

November 06, 2023

Average

This really didn't do more than any other conditioner. The vanilla scent is pleasant at first but starts to smell a little too chemical-ish for me.

0 people found this helpful

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LovelySkin Customer

Verified Purchase

October 28, 2023

Amazing product

Compared with other expensive hair mask, this one stands out. Hair feels soft and smooth after 1 treatment.

0 people found this helpful

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QueenOfMyLife

Verified Purchase

July 31, 2023

Very hydrating.

My short hair is very dry, even with washing only once a week. This has brought back the moisture, I use after every shampoo. I don’t do well with many fragrances, but the vanilla is yummy.

0 people found this helpful

Profile picture of Cynders.

Cynders

Verified Purchase

April 18, 2023

Love this stuff!

First, the healing properties of this product are outstanding. This conditioner helps me deal with frizzles and split ends from the inside out. I leave it on for at least 10 minutes in the shower, or if I have time, I wash my hair in the evening and leave this conditioner on for more than an hour for extra benefits. It smells wonderful, too, with a vanilla-coconut gourmand type scent that makes your hair smell delicious. I also use the Healing Oil (same scent) from the Virtue product line, and it also works well. Fine quality product -- worth the expense!

0 people found this helpful

Profile picture of HOBO.

HOBO

Verified Purchase

April 02, 2023

Really works

I bought this many months ago and it does make a difference to my dry colored hair. I use it about once a week. I am dismayed to see how much the price has increased? I am not sure I will buy it again?

0 people found this helpful

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LovelySkin Customer

Verified Purchase

October 27, 2022

Seems to be good

My hair seems thicker at the ends and more conditioned. I will keep using and hope to see continued improvement over time.

0 people found this helpful

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LovelySkin Customer

Verified Purchase

October 01, 2022

It works

My hairdresser recommended this to me as my hair is on the dry side from years of colouring it. I was pleasantly surprised that it actually worked. My hair was soft and the frizz was gone after the first try and now I use it once a week. It has a slight smell of coconut which I'm not a fan of but because it works so well, I'm willing to keep using it.

0 people found this helpful

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LovelySkin Customer

Verified Purchase

September 23, 2022

Virtue mask

Love how this product makes my hair feel.

0 people found this helpful

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LovelySkin Customer

Verified Purchase

May 30, 2022

Best I’ve tried

I saw results after one use. I actually get complements on my hair now.

0 people found this helpful

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LovelySkin Customer

Verified Purchase

May 29, 2022

Virtue Mask for Hair

You don't have to have patience for this Virtue! It gives instant results to hair, making it lush and shiny. I use 1x each week and am loving the way my hair has more body and manageability.

0 people found this helpful

Profile picture of Nava.

Nava

Verified Purchase

May 19, 2022

Must have!!!

Tried a sample and found a winner!!! I have naturally loose curls and this provides all the nourishment for my hair. It also extends the color on color treated hair. A little goes a long way. I will ever be without this product. My hair looks youthful and healthy.

0 people found this helpful

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