Special Offer: Free $18 VIRTUE Travel-Size Frizz Block Smoothing Spray!
Featuring Virtue's proprietary, patented protein called Alpha Keratin 60ku, this luxurious shampoo leaves strands with a soft, smooth finish. Designed as a daily smoothing treatment for unruly hair, the unique formula softens rough cuticles while reducing friction between each strand.
Key Features:
Strengthen and smooth strands with Virtue Smooth Shampoo.
*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).
**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).
Note: The VIRTUE Smooth Shampoo is temporarily being shipped in holiday packaging. The size and formula remain the same.
Derived from ethically sourced human hair, this bioavailable protein deeply repairs damaged hair strands.
Aqua (Water, Eau) Sodium Lauroyl Methyl IsethionateGlycerin Cocamidopropyl Betaine Sodium Cocoyl Isethionate Sodium Lauroyl GlycinateSodium Methyl Cocoyl Taurate Glycol Distearate Cocamide MIPA Sodium Methyl IsethionateParfum (Fragrance) Keratin Tocopherol Asiaticoside Madecassoside Citrus Paradisi (Grapefruit) Fruit Extract Caprylyl Glycol Guar Hydroxypropyltrimonium Chloride Cyamopsis Tetragonoloba (Guar) GumTrimethylsiloxyamodimethiconePEG-120 Methyl Glucose Dioleate Hydroxyethylcellulose Coconut Acid Trideceth-12 Lactic Acid C12-16 Pareth-9Sodium Isethionate Acrylates Copolymer C11-15 Pareth-7Lauric Acid Zinc LaurateSodium LaurateSodium AcetateEthylhexylglycerin Cellulose IsopropanolaminePhenoxyethanol Citric Acid Sodium Hydroxide Sorbic Acid Disodium EDTA Sodium Chloride Limonene Linalool
Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of the neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.
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You can receive 50 rewards points by sharing your honest opinion of VIRTUE Smooth Shampoo.
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16 Reviews
AnnieB
Verified Purchase
Virtue products are excellent and Smooth Shampoo is a game changer. I have thick hair and this shampoo really helps tame frizz without feeling heavy. Definitely a thumbs up.
0 people found this helpful
NaysMom
Verified Purchase
The Virtue Shampoo did not work for my hair, I saw no improvement.
0 people found this helpful
Torg
Verified Purchase
I have hair that is pretty fine and color dyed- I love this shampoo because my hair can get super tangled after washing because of how fragile it is. This shampoo made it easy to brush through and didn’t leave any tangles after. I got the regular size to try it out before committing to the large one. I am such a fan of having a pump to push out products in the shower but this one (as many regular/medium hair care products) did not have a pump. It is also very little product for the price for the medium but I will say it is worth it because it’s a great product!
0 people found this helpful
LovelySkin Customer
Verified Purchase
I recently tried the Virtue shampoo (Smooth) and I love it! It is so concentrated that I only had to use a small amount and my hair has been transformed from a frizzy mess to a smooth sleek bob. Highly recommended.
0 people found this helpful
Kay320
Verified Purchase
I like that Virtue shampoo takes in that it takes a very little quantity to make a great lather. It smells lovely, very pleasant, checking off that box. I do find my hair feels very clean and do not notice that Virtue shampoo dries my hair out. My fine hair tangles, but I believe that is just the way fine hair is. I still need a conditioner. Virtue is an expensive shampoo no doubt about it—then again, it does require less of an amount to have a nice lather, too.
0 people found this helpful
LovelySkinLIzS
Verified Purchase
This shampoo lives up to its name and is smoothing and adds shine.
0 people found this helpful
cnotelynn
Verified Purchase
Lathers great! Reduces frizz for a soft smooth finish. Nice fragrance & safe for color treated hair. I'm a repeat buyer. Worth every penny!
0 people found this helpful
LovelySkin Customer
Verified Purchase
Can’t go thru the heat and humidity of summer without it.
0 people found this helpful
Tina73
Verified Purchase
This shampoo with the conditioner makes my hair so soft and manageable. Love Virtue hair products. They are pricey but so worth it! A little goes a long way and the quality it’s felt in your hair. Will purchase again.
0 people found this helpful
LovelySkin Customer
Verified Purchase
I ordered this shampoo because I needed a good moisturizing shampoo. I have dry, coarse and frizzy hair. While this shampoo isn't working miracles, I'm really happy with it. First off, I love the smell! It reminds me of cherry blossom but not in a sickeningly sweet way. It has an herbal yet fruity smell. Very fresh. The lather is very luxurious and just feels in your hands like its very quenching for dry hair. The con with this shampoo for me would be price. I wish there were a few more ounces per bottle for the cost. My hair takes quite a bit of shampoo So I'll be going through this quickly. But overall I'm please with it so far.
0 people found this helpful
JJensen
Verified Purchase
No longer coloring my hair and I was increasingly unhappy with its texture A stylist friend recommended this particular Virtue shampoo and conditioner and I love it. My hair has never been so smooth and silky. Only complaint with the shampoo is that the container is so rigid that it's hard for my arthritic hands to squeeze!
0 people found this helpful
LovelySkin Customer
Verified Purchase
After researching shampoos, I found this one to have the least amount of the “bad stuff”. It works well and does lather, which I like. It isn’t heavy on my fine hair. Certainly don’t see any smoothing effects.
0 people found this helpful
LovelySkin Customer
Verified Purchase
Love this shampoo! It has a nice, subtle fragrance. My hair is silky smooth when I use it.
0 people found this helpful
Zen
Verified Purchase
I love All virtue Hair products. I have A slight frizz to my hair and this shampoo really does calm down the frizz. It makes my hair very soft and manageable.
0 people found this helpful
LovelySkin Customer
Verified Purchase
Leaves your hair feeling silky and smooth, but not droopy.
0 people found this helpful
EricaM
Verified Purchase
I bought the shampoo and conditioner and none of them worked for me. Did not make my hair smooth or decreased the frizz.
0 people found this helpful
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Free $18 VIRTUE Travel-Size Frizz Block Smoothing Spray! 
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