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This powder for hair provides instant coverage that covers strands until it's shampoo'ed out. Available in eight shades, the reflective mineral powder gives a multi-dimensional, natural look and adheres to strands instantly for maximum coverage.
Key Features:
A mineral found primarily in sandstone, clay and granite that is used as a thickening agent and absorbent powder in cosmetics.
Black: Mica SYNTHETIC FLUORPHLOGOPITETalc Octyldodecyl Stearoyl Stearate Ethylhexyl Palmitate Zinc Stearate Silica Pentaerythrityl Tetraisostearate ZEA MAYS STARCHAluminum Starch Octenylsuccinate Kaolin Phenoxyethanol Triethoxycaprylylsilane CI 77499 (Iron Oxides) CI 77891 (Titanium Dioxide)
Blonde: Mica Talc SYNTHETIC FLUORPHLOGOPITEOctyldodecyl Stearoyl Stearate Ethylhexyl Palmitate Zinc Stearate Silica Pentaerythrityl Tetraisostearate ZEA MAYS STARCHAluminum Starch Octenylsuccinate Kaolin Phenoxyethanol Triethoxycaprylylsilane Tin Oxide Dimethicone CI 77499 (Iron Oxides) CI 77891 (Titanium Dioxide) CI 77491 (Iron Oxides) CI 77492 Iron Oxides)
Dark Blonde: Talc Synthetic FluorphlogopiteMica Zinc Stearate Octyldodecyl Stearoyl Stearate Ethylhexyl Palmitate Silica Aluminum Starch Octenylsuccinate Pentaerythrityl Tetraisostearate Ethylhexylglycerin Zea Mays (Corn) Starch Phenoxyethanol Kaolin Triethoxycaprylylsilane Potassium Sorbate Tin Oxide CI 77891 (Titanium Dioxide) Ci 77492 (Iron Oxides) CI 77491 (Iron Oxides) CI 77499 (Iron Oxides)
Dark Brown: Mica Talc Zinc Stearate Pentaerythrityl Tetraisostearate Octyldodecyl Stearoyl Stearate Ethylhexyl Palmitate Silica SYNTHETIC FLUORPHLOGOPITEZEA MAYS STARCHAluminum Starch Octenylsuccinate Kaolin Phenoxyethanol Dimethicone Triethoxycaprylylsilane CI 77499 (Iron Oxides) CI 77491 (Iron Oxides) CI 77891 (Titanium Dioxide) Ci 77492 (Iron Oxides)
Light Brown: SYNTHETIC FLUORPHLOGOPITEMica Talc Octyldodecyl Stearoyl Stearate Ethylhexyl Palmitate Zinc Stearate Silica Pentaerythrityl Tetraisostearate ZEA MAYS STARCHAluminum Starch Octenylsuccinate Kaolin Phenoxyethanol Triethoxycaprylylsilane Dimethicone CI 77499 (Iron Oxides) CI 77891 (Titanium Dioxide) CI 77491 (Iron Oxides)
Medium Brown: SYNTHETIC FLUORPHLOGOPITETalc Mica Octyldodecyl Stearoyl Stearate Ethylhexyl Palmitate Zinc Stearate Silica ZEA MAYS STARCHPentaerythrityl Tetraisostearate Aluminum Starch Octenylsuccinate Kaolin Phenoxyethanol Dimethicone Triethoxycaprylylsilane CI 77499 (Iron Oxides) CI 77491 (Iron Oxides) CI 77891 (Titanium Dioxide)
Platinum: SYNTHETIC FLUORPHLOGOPITETalc Mica Octyldodecyl Stearoyl Stearate Ethylhexyl Palmitate Zinc Stearate Silica ZEA MAYS STARCHPentaerythrityl Tetraisostearate Aluminum Starch Octenylsuccinate Kaolin Phenoxyethanol Dimethicone Triethoxycaprylylsilane CI 77499 (Iron Oxides) CI 77491 (Iron Oxides) CI 77891 (Titanium Dioxide)
Red: Talc Mica SYNTHETIC FLUORPHLOGOPITEZinc Stearate Octyldodecyl Stearoyl Stearate Ethylhexyl Palmitate Silica Aluminum Starch Octenylsuccinate Pentaerythrityl Tetraisostearate ZEA MAYS STARCHKaolin Phenoxyethanol Triethoxycaprylylsilane Dimethicone Tin Oxide CI 77491 (Iron Oxides) CI 77499 (Iron Oxides) CI 77492 Iron Oxides)CI 77891 (Titanium Dioxide)
Apply to dry hair. Load up small end of brush with powder.
Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.
Do not use a sweeping motion. Apply more powder as needed.
To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
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You can receive 50 rewards points by sharing your honest opinion of Color Wow Root Cover Up.
Lgs
Verified Purchase
When I dont have time for root touch up, this product works great! Easy for color matching, lasts long. Will buy again
0 people found this helpful
LovelySkin Customer
Verified Purchase
It helps with temple area to cover gray. I like the brush. It's easy to control the amount of product.
0 people found this helpful
LovelySkin Customer
Verified Purchase
Color Wow Root Cover Up is so easy to apply, anyone can do it. It covers instantly, but not in a harsh way. It's just enough color to give very natural coverage . I thought that using the dark brown would be too visible, and look fake. I was so wrong! Colors and covers up in the most gentle way. I highly recommend it.
0 people found this helpful
LovelySkin Customer
Verified Purchase
I use this product in between my root color appointments, it covers the gray without weighing down my hair
0 people found this helpful
LovelySkin Customer
Verified Purchase
I’ve used this for years and I continue to love it. Great coverage for my white hairs!
0 people found this helpful
suzy
Verified Purchase
This product is the perfect color for my roots near my face that turn gray. It buys me time to an expensive salon return for a few weeks.
0 people found this helpful
KellyAZ
Verified Purchase
I have a big cowlick and thinning hair. A bit of this of the scalp and no more bald spot! It’s impressive and easy to use!
0 people found this helpful
LovelySkin Customer
Verified Purchase
I've tried sprays and crayons for the rapidly spreading gray hairs at my part and sides and this is by far and away the easiest to use - sprays are messy and the crayon was waxy in my hair but this is a quick and easy touch up plus easy for my purse and travel. It also doesn't transfer to clothing like the sprays. Super happy with this Color Wow offering.
0 people found this helpful
LovelySkin Customer
Verified Purchase
Nice coverage but a bit patchy if you are perspiring.
0 people found this helpful
LovelySkin Customer
Verified Purchase
I’ve been using this product for a while, I find that it covers grays nicely and it fills in the sparse hair areas. It stays put, it doesn’t fade and your pillow stays clean which is a plus. The two brushes help with precise application.
0 people found this helpful
sunshine22
Verified Purchase
I wanted this to work as I had to move my hair apt and needed a quick fix for a special event. I watched the video of how to apply and still I feel as though it barely made a noticeable difference. I thought that that price point would ensure a good product.
0 people found this helpful
LovelySkin Customer
Verified Purchase
WOW Root Coverup is excellent. It is very easy to apply. I am able to direct the coverup exactly where I want it, unlike brands that use a sprayer. Highly recommend for use until you can get into your stylist for root color.
0 people found this helpful
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| Sun / Holidays | Closed |
| Call or Text: | 402-697-1100 |
20% Off Most Brands During Our St. Patrick's Day Sale + Free $8 Jan Marini Bioglycolic Face Cleanser Gift! 
