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Just enough color!
Color Wow Root Cover Up is so easy to apply, anyone can do it. It covers instantly, but not in a harsh way. It's just enough color to give very natural coverage . I thought that using the dark brown would be too visible, and look fake. I was so wrong! Colors and covers up in the most gentle way. I highly recommend it.
LovelySkin Customer
Verified Purchase
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Cover up
I use this product in between my root color appointments, it covers the gray without weighing down my hair
LovelySkin Customer
Verified Purchase
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The best!
I’ve used this for years and I continue to love it. Great coverage for my white hairs!
LovelySkin Customer
Verified Purchase
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Excellent coverge
This product is the perfect color for my roots near my face that turn gray. It buys me time to an expensive salon return for a few weeks.
suzy
Verified Purchase
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WOW is Right!
I have a big cowlick and thinning hair. A bit of this of the scalp and no more bald spot! It’s impressive and easy to use!
KellyAZ
Verified Purchase
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A Superior cover up product
I've tried sprays and crayons for the rapidly spreading gray hairs at my part and sides and this is by far and away the easiest to use - sprays are messy and the crayon was waxy in my hair but this is a quick and easy touch up plus easy for my purse and travel. It also doesn't transfer to clothing like the sprays. Super happy with this Color Wow offering.
LovelySkin Customer
Verified Purchase
0 people found this helpful
Good product
I’ve been using this product for a while, I find that it covers grays nicely and it fills in the sparse hair areas. It stays put, it doesn’t fade and your pillow stays clean which is a plus. The two brushes help with precise application.
LovelySkin Customer
Verified Purchase
0 people found this helpful
Great product for new hair growth touchup
WOW Root Coverup is excellent. It is very easy to apply. I am able to direct the coverup exactly where I want it, unlike brands that use a sprayer. Highly recommend for use until you can get into your stylist for root color.
LovelySkin Customer
Verified Purchase
0 people found this helpful
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