Special Offer: 20% Off Most Brands During Our Customer Appreciation Sale + Free $12 LovelySkin LUXE Exfoliating Gel Mild 11% Gift!
A gentle daily cleanser for color-treated hair that helps prolong color radiance. Enriched with resveratrol, color is protected for up to eight weeks.
Free U.S. Shipping. Period. View Our Shipping Policy
Return Policy: View Our Return Policy
Availability: In stock & ready to ship! . Ships within the U.S. only.
Submit your question about this product to our talented team of Customer Care Representatives, and we'll get back to you as soon as possible!
L'Oreal Professionel provides innovative hair care and styling products that are tested and approved by the biggest names in hair styling. Cleanse and nourish hair while supporting on-trend styles and the latest looks with their collection of shampoos, conditioners, hair treatments and styling products.
Shop the BrandYou can receive 50 rewards points by sharing your honest opinion of L'Oreal Professionnel Vitamino Color Radiance Shampoo.
Filtered by: Clear Filters
28 Reviews
Jmakc
Verified Purchase
I have noticed my blond color lasting longer using this shampoo. Also noticed it keeping my blond color bright and not tarnished. It’s silky and lathers really well. Will continue using this shampoo!
0 people found this helpful
jgreenholtz
Verified Purchase
smells great and leaves my hair feeling clean and healthy
0 people found this helpful
Jadakiss
Verified Purchase
Love this stuff. The smell. Doesn't fade my bright red hair. Have been using it since I was about 16 years old. When their were limited hair care lines and if I try other lines, I always come back. Doesn't weigh my fine hair down either
1 person found this helpful
DotMH
Verified Purchase
Can’t go wrong with this product. My husband likes it too!
0 people found this helpful
LovelySkin Customer
Verified Purchase
I really like the shampoo, it’s has a great lather and leaves my hair feeling clean. I also feel it help enhance my color. Would definitely recommend this product.
0 people found this helpful
LovelySkin Customer
Verified Purchase
Recommended by my hair stylist for my color treated hair. Nice fragrance.
0 people found this helpful
LovelySkin Customer
Verified Purchase
Great for color treated hair. Makes may hair feel soft and manageable. I will buy it again.
0 people found this helpful
AliciaLC
Verified Purchase
I have tried to find a shampoo that will not weigh down my thick hair and will rinse clean enough. This shampoo leaves my hair very soft & doesn't feel gross after a few days. I only shampoo my colored hair twice a week on recommendation of my stylist. So I need it to clean as well as to keep my hair from feeling greasy or "unclean" after a day or 2.
0 people found this helpful
LovelySkin Customer
Verified Purchase
I recently switched to a new colorist and he uses this product line. It leaves my hair soft, but seems to protect it better as I’ve noticed a lot let fading since I started using it. Worth every penny!
0 people found this helpful
LovelySkin Customer
Verified Purchase
Purchased for the first time at the recommendation of my stylist. Considering how much I spend on my hair (full highlights/cut/styling), I want to ensure that I'm taking care of it well. This product cleans well and leaves my hair shiny and hydrated, which isn't always easy in my high mountain climate. Will be repurchasing.
0 people found this helpful
LovelySkin Customer
Verified Purchase
I've been using Vitamino shampoo for years have always LOVED it, but this formulation is not the same. It left my hair feeling dirty and not soft like the old formulation. I will not use it again. Very disappointed!
0 people found this helpful
LovelySkin Customer
Verified Purchase
This is a nice shampoo and goes well with the vitamino color mask.
0 people found this helpful
LovelySkin Customer
Verified Purchase
It smells so good and is very gentle on my hair. I use this with Absolut Repair shampoo alternately.
0 people found this helpful
LovelySkin Customer
Verified Purchase
You won’t be disappointed with the L’Oréal Vitamino Shampoo. It protects my color and gives my hair shine!
0 people found this helpful
LovelySkin Customer
Verified Purchase
I haven't been using this shampoo all that long, however my hair feels very soft. Additionally I live in a dry climate. It seems to help with static in my hair. I am not a huge fragrance person and usually get non-scented products. However this product has a nice light scent to it. Overall I really like this shampoo. I bought to conditioner too. Will continue to use.
0 people found this helpful
LovelySkin Customer
Verified Purchase
This shampoo and conditioner does make your hair feel very soft and manageable, but it has a fragrance that is too much for me. Not something that goes away either.
0 people found this helpful
LovelySkin Customer
Verified Purchase
Tried this shampoo on a whim. I recently let my hair go natural (90% gray) and was disappointed with "purple" shampoos making my hair too dry. This shampoo is so luxurious! It makes my hair soft and very manageable. My husband loves it too!
0 people found this helpful
JEG
Verified Purchase
I usually don't write reviews for products but felt compelled to write this because this shampoo together with the conditioner has helped my hair quite a bit. I made no other changes to my routine and my hair is def less dry and more hydrated. So happy! Highly recommend this product!
0 people found this helpful
KFISH
Verified Purchase
I use this shampoo every other day. It is gentle and easy on my color.
0 people found this helpful
LovelySkin Customer
Verified Purchase
I bought this after using the Repair 10-1 oil. I felt if the oil product was great then this may be also. I was right. It’s amazing. First time I have used shampoo that doesn’t feel it needed conditioner immediately. I did use the conditioner and it’s a great combo. Hair felt silky and actually enhanced the small about of wave that I naturally have. Love it !!!
0 people found this helpful
| Mon - Fri | 9 - 5 p.m. CT |
| Sat (chat only) | 9 - 3 p.m. CT |
| Sun / Holidays | Closed |
| Call or Text: | 402-697-1100 |
20% Off Most Brands During Our Customer Appreciation Sale + Free $12 LovelySkin LUXE Exfoliating Gel Mild 11% Gift! 
