Available in both a neutral or a black shade, this eyeshadow primer helps keep shadows in place while getting the most out of their pigment. This crease- and fade-resistant primer is capable of transforming any eye look from simple to stunning. The black hue is ideal for creating smokey, sultry looks while the neutral primer allows bright shades to pop.
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Samazon
Verified Purchase
I'm a little picky about my products, and this one is just a little too dense for me. I will probably repurpose this to a general spot primer/concealer because it's too thick for me to use on my eyelids.
Ames
Verified Purchase
I bought The Balm’s Priming Is Everything in black. It goes on smooth & does what it says. It intensifies & deepens the color of shadows that you put on top. I’ve even worn it alone with no shadow on top. It’s an interesting smoky color if you use your finger to smooth it on your lids & just above the crease.
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