VIRTUE Smooth Shampoo

$42.00

Special Offer: Free $16 Virtue Travel-Size Restorative Treatment Mask!

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Highlights

Defends against humidity
Color-safe

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Product Overview

Tackle frizz at its source with VIRTUE Smooth Shampoo.

Featuring Virtue's proprietary, patented protein called Alpha Keratin 60ku, this luxurious shampoo leaves strands with a soft, smooth finish. Designed as a daily smoothing treatment for unruly hair, the unique formula softens rough cuticles while reducing friction between each strand.

Key Features:

Color-safe formula
Seals in moisture and shine
Suitable for all hair types, especially those with frizz-prone, wavy, or curly hair
97% of women said their hair looked healthier*
80% of women felt their hair looked smoother and more hydrated**

Strengthen and smooth strands with Virtue Smooth Shampoo.

*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).

**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).

Note: The VIRTUE Smooth Shampoo is temporarily being shipped in holiday packaging. The size and formula remain the same.

Highlights

Defends against humidity
Color-safe
Anti-frizz

Ingredients

Directions

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Product Specifications

Special Offers

Free $16 Virtue Travel-Size Restorative Treatment Mask! Learn More

Free $32 RevitaLash Travel-Size Advanced Eyelash Conditioner

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Customer Reviews (15)

Overall Rating

4.4

Based on 15 reviews

Review Summary

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NaysMom

Verified Purchase

November 09, 2024

Virtue Shampoo

The Virtue Shampoo did not work for my hair, I saw no improvement.

Torg

Verified Purchase

September 16, 2024

Great Product- not a huge fan of the bottle though

I have hair that is pretty fine and color dyed- I love this shampoo because my hair can get super tangled after washing because of how fragile it is. This shampoo made it easy to brush through and didn’t leave any tangles after. I got the regular size to try it out before committing to the large one. I am such a fan of having a pump to push out products in the shower but this one (as many regular/medium hair care products) did not have a pump. It is also very little product for the price for the medium but I will say it is worth it because it’s a great product!

LovelySkin Customer

Verified Purchase

July 31, 2024

Virtue is amazing!

I recently tried the Virtue shampoo (Smooth) and I love it! It is so concentrated that I only had to use a small amount and my hair has been transformed from a frizzy mess to a smooth sleek bob. Highly recommended.

Kay320

Verified Purchase

May 20, 2023

Hair Virtue

I like that Virtue shampoo takes in that it takes a very little quantity to make a great lather. It smells lovely, very pleasant, checking off that box. I do find my hair feels very clean and do not notice that Virtue shampoo dries my hair out. My fine hair tangles, but I believe that is just the way fine hair is. I still need a conditioner. Virtue is an expensive shampoo no doubt about it—then again, it does require less of an amount to have a nice lather, too.

LovelySkinLIzS

Verified Purchase

December 31, 2022

Smoothing and adds shine

This shampoo lives up to its name and is smoothing and adds shine.

cnotelynn

Verified Purchase

October 18, 2022

Luxurious!

Lathers great! Reduces frizz for a soft smooth finish. Nice fragrance & safe for color treated hair. I'm a repeat buyer. Worth every penny!

LovelySkin Customer

Verified Purchase

May 30, 2022

A must for summer

Can’t go thru the heat and humidity of summer without it.

Tina73

Verified Purchase

March 05, 2022

Virtue Shampoo

This shampoo with the conditioner makes my hair so soft and manageable. Love Virtue hair products. They are pricey but so worth it! A little goes a long way and the quality it’s felt in your hair. Will purchase again.

LovelySkin Customer

Verified Purchase

January 26, 2022

Love it!

I ordered this shampoo because I needed a good moisturizing shampoo. I have dry, coarse and frizzy hair. While this shampoo isn't working miracles, I'm really happy with it. First off, I love the smell! It reminds me of cherry blossom but not in a sickeningly sweet way. It has an herbal yet fruity smell. Very fresh. The lather is very luxurious and just feels in your hands like its very quenching for dry hair. The con with this shampoo for me would be price. I wish there were a few more ounces per bottle for the cost. My hair takes quite a bit of shampoo So I'll be going through this quickly. But overall I'm please with it so far.

JJensen

Verified Purchase

November 24, 2021

Love This Shampoo!

No longer coloring my hair and I was increasingly unhappy with its texture A stylist friend recommended this particular Virtue shampoo and conditioner and I love it. My hair has never been so smooth and silky. Only complaint with the shampoo is that the container is so rigid that it's hard for my arthritic hands to squeeze!

LovelySkin Customer

Verified Purchase

October 26, 2021

Good Shampoo

After researching shampoos, I found this one to have the least amount of the “bad stuff”. It works well and does lather, which I like. It isn’t heavy on my fine hair. Certainly don’t see any smoothing effects.

LovelySkin Customer

Verified Purchase

June 28, 2021