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A gentle daily cleanser for color-treated hair that helps prolong color radiance. Enriched with resveratrol, color is protected for up to eight weeks.
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Jadakiss
Verified Purchase
Love this stuff. The smell. Doesn't fade my bright red hair. Have been using it since I was about 16 years old. When their were limited hair care lines and if I try other lines, I always come back. Doesn't weigh my fine hair down either
DotMH
Verified Purchase
Can’t go wrong with this product. My husband likes it too!
LovelySkin Customer
Verified Purchase
I really like the shampoo, it’s has a great lather and leaves my hair feeling clean. I also feel it help enhance my color. Would definitely recommend this product.
LovelySkin Customer
Verified Purchase
Recommended by my hair stylist for my color treated hair. Nice fragrance.
LovelySkin Customer
Verified Purchase
Great for color treated hair. Makes may hair feel soft and manageable. I will buy it again.
AliciaLC
Verified Purchase
I have tried to find a shampoo that will not weigh down my thick hair and will rinse clean enough. This shampoo leaves my hair very soft & doesn't feel gross after a few days. I only shampoo my colored hair twice a week on recommendation of my stylist. So I need it to clean as well as to keep my hair from feeling greasy or "unclean" after a day or 2.
LovelySkin Customer
Verified Purchase
I recently switched to a new colorist and he uses this product line. It leaves my hair soft, but seems to protect it better as I’ve noticed a lot let fading since I started using it. Worth every penny!
LovelySkin Customer
Verified Purchase
Purchased for the first time at the recommendation of my stylist. Considering how much I spend on my hair (full highlights/cut/styling), I want to ensure that I'm taking care of it well. This product cleans well and leaves my hair shiny and hydrated, which isn't always easy in my high mountain climate. Will be repurchasing.
LovelySkin Customer
Verified Purchase
I've been using Vitamino shampoo for years have always LOVED it, but this formulation is not the same. It left my hair feeling dirty and not soft like the old formulation. I will not use it again. Very disappointed!
LovelySkin Customer
Verified Purchase
This is a nice shampoo and goes well with the vitamino color mask.
LovelySkin Customer
Verified Purchase
It smells so good and is very gentle on my hair. I use this with Absolut Repair shampoo alternately.
LovelySkin Customer
Verified Purchase
You won’t be disappointed with the L’Oréal Vitamino Shampoo. It protects my color and gives my hair shine!
LovelySkin Customer
Verified Purchase
I haven't been using this shampoo all that long, however my hair feels very soft. Additionally I live in a dry climate. It seems to help with static in my hair. I am not a huge fragrance person and usually get non-scented products. However this product has a nice light scent to it. Overall I really like this shampoo. I bought to conditioner too. Will continue to use.
LovelySkin Customer
Verified Purchase
This shampoo and conditioner does make your hair feel very soft and manageable, but it has a fragrance that is too much for me. Not something that goes away either.
LovelySkin Customer
Verified Purchase
Tried this shampoo on a whim. I recently let my hair go natural (90% gray) and was disappointed with "purple" shampoos making my hair too dry. This shampoo is so luxurious! It makes my hair soft and very manageable. My husband loves it too!
JEG
Verified Purchase
I usually don't write reviews for products but felt compelled to write this because this shampoo together with the conditioner has helped my hair quite a bit. I made no other changes to my routine and my hair is def less dry and more hydrated. So happy! Highly recommend this product!
KFISH
Verified Purchase
I use this shampoo every other day. It is gentle and easy on my color.
LovelySkin Customer
Verified Purchase
I bought this after using the Repair 10-1 oil. I felt if the oil product was great then this may be also. I was right. It’s amazing. First time I have used shampoo that doesn’t feel it needed conditioner immediately. I did use the conditioner and it’s a great combo. Hair felt silky and actually enhanced the small about of wave that I naturally have. Love it !!!
LovelySkin Customer
Verified Purchase
My hair stylist recommended this shampoo. I have been using it for a month and like it so far. We are transitioning me from warm blonde highlights over to a blend of ashy lowlights and platinum highlights that will play more nicely with my increasingly gray hair. This shampoo seems very gentle on my color and I will report back in another month w/ an update.
LovelySkin Customer
Verified Purchase
I have fine hair. The shampoo cleans well and my hair has a nice shine. Helps control the frizz.
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